Branded Residences Primary: The Ultimate Guide to Luxury Hotel Residences in NYC, Miami & Los Angeles [2025]

What Are Branded Residences and Why Are They Transforming Luxury Real Estate?

Branded residences—luxury condos affiliated with prestigious five-star hotel brands—have emerged as the most sought-after real estate investment in gateway cities worldwide. The concept traces its roots to the early 20th century, with the emergence of branded apartments in urban settings like New York and Southeast Asia, marking the beginning of a new era in luxury living. These exceptional properties combine private ownership with the white-glove service, world-class amenities, and legendary hospitality of renowned brands like St Regis, Four Seasons, Ritz-Carlton, Aman, Rosewood, Waldorf Astoria, and Mandarin Oriental. The partnership between a brand and a developer typically involves a licensing agreement that allows the developer to market and sell residences incorporating the brand. Developers of branded residences typically pay the brand a marketing licensing fee on every sale made. In addition to the licensing fee, brands charge for design fees when a developer constructs a branded residence based on their specifications. Branded residences have played an important role in expanding hotel brands' business models and revenue streams, as the branded residential sector continues to grow.

Beyond traditional hotel brands, an exciting new category has emerged: luxury lifestyle brand residences from fashion houses (Armani, Missoni, Fendi, D&G), automotive manufacturers (Porsche, Bentley, Aston Martin, Mercedes), and other brands (Elle Decor). Luxury automotive and fashion brands have increased their investments in the branded residences market in recent years. These properties emphasize distinctive aesthetics and unique amenities—from car elevators to fashion-forward design—allowing residents to enjoy innovative features that enhance exclusivity and convenience—at more accessible price points. The branded residential sector has evolved as an extension of luxury hotel brands, leveraging their reputation and service quality to justify premium prices and deliver exceptional living experiences. The more flexible way of working has influenced the increased demand for branded residences in locations suited for remote living. Branded residences also help build the destination's reputation and infrastructure, attracting high-profile brands and establishing the area as a world-class destination. The number of brands in the branded residences market has more than doubled in recent years.

For discerning buyers in New York City, Miami, and Los Angeles, branded residences offer something traditional luxury condos simply cannot match: the seamless integration of home ownership with five-star hotel living or distinctive brand lifestyle experiences. From 24/7 concierge services and in-residence dining to spa facilities and global travel benefits, these properties deliver an unparalleled lifestyle while consistently outperforming standard luxury real estate in appreciation and rental income. Branded residences are known for their higher quality construction standards, upscale amenities, and premium experiences compared to non-branded projects. Branded residences can serve as both primary and secondary residences, depending on the location. The Covid-19 pandemic has influenced the increased popularity of branded residences due to flexible working conditions.

Understanding the Branded Residence Phenomenon

What Exactly Are Branded Residences?

Branded residences are residential properties—typically luxury condominiums—developed in partnership with or managed by recognized hospitality brands. These properties are typically available for purchase on the open market and are affiliated by design and servicing to a well-known brand. Base services for branded residences typically include concierge services and access to hotel amenities if affiliated with hotel brands. Hotel chains account for 86% of branded residences. Unlike traditional luxury condos, these homes come with:

Professional Hotel Management: The brand's hospitality expertise extends to residential operations, ensuring impeccable maintenance, service standards, and resident experience.

Signature Amenities: Facilities typically reserved for five-star hotel guests—world-class spas, pools, fitness centers, restaurants, and entertainment spaces—available exclusively to residents.

Full-Service Lifestyle: From housekeeping and laundry to grocery delivery and pet care, residents access services that eliminate daily inconveniences. On-demand services provided at additional costs in branded residences can include housekeeping and pet services.

Brand Standards: Every detail meets the exacting standards that made these hotel brands legendary—from architectural design and interior finishes to staff training and service protocols.

Global Benefits: Many branded residences provide access to the brand's worldwide portfolio, including preferred rates, VIP treatment, and exclusive experiences at sister properties.

The Three Types of Branded Residences

1. Attached Hotel Residences Residential condos within the same building as an operating hotel, sharing amenities and services. Examples: Mandarin Oriental Columbus Circle (NYC), Four Seasons Surf Club (Miami).

2. Standalone Branded Residences
Residential-only buildings managed by hotel brands, without hotel rooms. Examples: Four Seasons Private Residences Beverly Hills, Ritz-Carlton Residences Miami Beach. Major hotel brands have started developing independent residential projects under their own branding.

3. Mixed-Use Branded Developments Large-scale projects with separate hotel and residential towers connected by shared amenities. Examples: Mandarin Oriental Brickell Key (Miami), St Regis Residences Sunny Isles Beach.

Are Branded Residences a Good Investment? The Compelling Financial Case

Superior Value Appreciation

Branded residences have consistently outperformed traditional luxury condos across all major metrics: Price Premium. Branded properties command 20-35% higher prices than comparable non-branded luxury condos in the same neighborhoods. This premium reflects the inherent value of brand association, superior amenities, and professional management. Ultra-luxury segments can see price premiums of up to 60% in certain locations for branded residences. In emerging markets, branded residences can command a price premium of up to 45%. In some markets, the price premium for branded residences has been recorded as high as 100%.

Price Premium: Branded properties command 20-35% higher prices than comparable non-branded luxury condos in the same neighborhoods. This premium reflects the inherent value of brand association, superior amenities, and professional management.

Appreciation Rates: Luxury hotel residences appreciate at 5-7% annually in prime markets—substantially higher than the 3-4% typical of standard luxury condos. During market downturns, branded residences demonstrate greater price resilience due to their unique value proposition.

Pre-Construction Opportunities: Buyers who purchase during pre-construction often capture 10-20% appreciation before completion, as demand increases and inventory sells out.

Exceptional Rental Income Potential

For investors seeking income generation, branded residences deliver: Higher Rental Yields: Annual returns of 4-8% compared to 2-4% for traditional luxury properties. The combination of brand prestige, superior amenities, and turnkey services attracts premium-paying tenants. Amenities in branded residences can include private chefs, luxury car fleets, and priority reservations at restaurants.

Higher Rental Yields: Annual returns of 4-8% compared to 2-4% for traditional luxury properties. The combination of brand prestige, superior amenities, and turnkey services attracts premium-paying tenants.

Corporate Demand: Multinational corporations prefer branded residences for executive relocations, willing to pay premium rates for furnished, full-service accommodations.

Short-Term Rental Advantage: Properties participating in hotel rental programs can generate significant income from nightly rates, often with guaranteed minimum returns during initial years.

Global Tenant Pool: Brand recognition attracts international renters familiar with and trusting of established hospitality names.

Built-In Value Protection

Several factors protect branded residence investments: Professional Asset Management: Hotel operators maintain buildings to impeccable standards, preserving long-term value. Branded residences are often managed by the associated brand, providing continuity in services and management.

Professional Asset Management: Hotel operators maintain buildings to impeccable standards, preserving long-term value.

Brand Equity: Association with globally recognized luxury brands provides inherent value that persists across market cycles.

Scarcity Factor: Limited supply of branded residences in prime locations creates sustained demand.

Quality Construction: Developers and brands insist on superior materials, systems, and finishes that age better than standard luxury construction.

The Branded Residence Lifestyle: Benefits Beyond Real Estate

Five-Star Hotel Services in Your Home

Residents enjoy hotel-level services typically costing tens of thousands annually if purchased separately:

24/7 Concierge Services

• Restaurant and entertainment reservations

• Travel arrangements and private transportation

• Event planning and ticket procurement

• Personal shopping and errand services

• Package receiving and secure storage

• Dry cleaning and laundry coordination

In-Residence Services

• Housekeeping (daily, weekly, or on-demand)

• Butler service for entertaining

• In-residence dining from signature restaurants

• Grocery provisioning before arrival

• Maintenance and repair coordination

• Technology support

Property Management

• Building maintenance and security

• Landscaping and common area upkeep

• Preventive maintenance programs

• Emergency response systems

• Owner absence management

• Monthly financial reporting for rental properties

World-Class Amenities

Branded residences feature amenities that rival or exceed standalone luxury resorts:

Wellness & Fitness

• State-of-the-art fitness centers with personal training

• Yoga, Pilates, and meditation studios

• Full-service spas with signature treatments

• Steam rooms, saunas, and thermal experiences

• Wellness programs and nutrition counseling

Dining & Entertainment

• Residents-only restaurants (often Michelin-starred)

• Private dining rooms for entertaining

• Wine cellars and tasting rooms

• Chef's tables and cooking classes

• Screening rooms and entertainment lounges

Recreation & Leisure

• Resort-style pools and cabanas

• Tennis and pickleball courts

• Golf simulators and practice facilities

• Children's clubs and teen lounges

• Game rooms and entertainment spaces

• Pet amenities and grooming facilities

Business & Productivity

• Private offices and coworking spaces

• Conference rooms with video capabilities

• Business center services

• High-speed connectivity throughout

Global Access & Exclusive Benefits

Ownership often includes extraordinary privileges worldwide:

VIP Status: Automatic elite tier membership in brand loyalty programs, providing upgrades, amenities, and recognition at properties globally.

Preferred Rates: Substantial discounts on accommodations at sister hotels—often 20-30% off standard rates.

Priority Access: Guaranteed availability at sold-out properties, priority restaurant reservations, spa appointments, and exclusive experiences.

Reciprocal Benefits: Access to amenities when visiting other branded residences in the portfolio.

Exclusive Events: Invitations to wine tastings, chef dinners, fashion shows, and cultural experiences available only to residence owners.

Global Concierge: Access to the brand's worldwide concierge network for seamless service anywhere.

St. Regis Residences: Timeless Elegance Since 1904

Brand Heritage: Founded by John Jacob Astor IV in New York City, St. Regis has defined luxury hospitality for over a century. Known for introducing innovations like in-room air conditioning and 24/7 butler service.

Signature Services:

• St. Regis Butler Service (legendary white-glove attention)

• Custom Bloody Mary ritual at the St. Regis Bar

• Midnight suppers and afternoon tea traditions

• Bespoke experiences curated by St. Regis Connoisseurs

Portfolio: 40+ hotels and residences worldwide in prime gateway cities and resort destinations.

Residences in Your Markets:

• St. Regis Residences Brickell (Miami)

• St. Regis Residences Sunny Isles Beach (Miami)

• fSt. Regis Bal Harbour (Miami)

• The Residences at The St. Regis New York (NYC)

Best For: Buyers seeking timeless sophistication, impeccable service, and connection to hospitality heritage.

Four Seasons Private Residences: Innovation in Luxury Living

Brand Heritage: Four Seasons pioneered the branded residence concept in 1985 and remains the market leader with the most extensive global portfolio.

Signature Services:

• Four Seasons Knows service philosophy (personalized attention)

• Kids for All Seasons program

• Spa Four Seasons (award-winning treatments)

• Residences-only lifestyle programming

Portfolio: 50+ private residence locations globally, with aggressive expansion plans through 2030.

Residences in Your Markets:

• Four Seasons Surf Club (Surfside, Miami)

• Four Seasons Coconut Grove (Miami)

• Four Seasons 30 Park Place (Tribeca, NYC)

• Four Seasons Private Residences (Beverly Hills Adjacent, LA)

Best For: Families seeking comprehensive services, proven track record, and global reach.

Ritz-Carlton Residences: Legendary Service, Residential Scale

Brand Heritage: Founded in 1983, Ritz-Carlton defined modern luxury hospitality with the motto "We are Ladies and Gentlemen serving Ladies and Gentlemen."

Signature Services:

• Legendary Ritz-Carlton service standards

• Marriott Bonvoy elite status for select residences

• Access to global Ritz-Carlton portfolio

• Personalized lifestyle services

Portfolio: 40+ residential projects with strong presence in resort and urban locations.

Residences in Your Markets:

• Ritz-Carlton Residences Miami Beach (Florida)

• Ritz-Carlton Residences South Beach (Miami - under construction)

• Ritz-Carlton Residences Sunny Isles Beach (Miami)

• The Residences at The Ritz-Carlton New York, Central Park (NYC)

• Ritz-Carlton Residences at LA Live (Los Angeles)

Best For: Buyers valuing established service reputation and Marriott loyalty program integration.

Aman Residences: The Ultimate Sanctuary for Ultra-High-Net-Worth Buyers

Brand Heritage: Aman pioneered ultra-luxury, intimate resorts focused on privacy, design excellence, and transformative experiences. Founded in 1988 with Amanpuri in Phuket, Thailand, Aman has created just 34 resorts and residences worldwide—each a masterpiece of architecture and a destination unto itself. The brand commands the highest nightly rates in hospitality and attracts the world's most discerning travelers.

The Aman Difference:

Unlike other luxury hotel brands, Aman operates in a category of its own. Properties feature:

• Extreme Privacy: Intimate scale (typically under 100 rooms/residences), private estates, complete discretion

• Architectural Significance: Collaboration with world's greatest architects (Jean-Michel Gathy, Kerry Hill, Jaya Ibrahim)

• Transformative Wellness: Industry-leading spas, holistic health programs, traditional healing practices

• Cultural Immersion: Deep connection to local culture, cuisine, and authentic experiences

• Personalized Service: Staff-to-guest ratios of 4:1 or higher, intuitive anticipation of needs

• "Aman Junkies": Devoted global following who exclusively stay at Aman properties worldwide

Signature Services:

• Holistic wellness programs (Ayurveda, TCM, naturopathy)

• Aman Spa (consistently ranked world's best)

• Private fitness training and yoga instruction

• Curated cultural experiences and local experts

• Farm-to-table culinary excellence and nutrition programs

• Complete privacy and discretion (no paparazzi, no crowds)

• Access to Aman's global network of ultra-exclusive properties

Philosophy: "Aman" means "peace" in Sanskrit. Every property emphasizes tranquility, generous space, natural materials, and profound connection to place. The minimalist aesthetic focuses on what matters: views, materials, light, and service.

Investment Profile:

• Price Point: Highest in branded residence sector ($5M-$100M+ per unit)

• Appreciation: Aman residences appreciate faster than other brands due to extreme scarcity

• Rental Potential: Strong short-term rental demand from Aman loyalists, corporate elite

• Resale: Very limited resale inventory; properties rarely come to market

• Buyer Profile: Family offices, tech founders, entertainment industry, royalty, private equity

Residences in Your Markets:

• Aman New York (Crown Building, Fifth Avenue) - 22 residences, $17M-$65M, limited availability

• Aman Miami Beach (Faena District, 3425 Collins Ave) - 22 residences, SOLD OUT (demonstrates extraordinary demand)

• Aman Beverly Hills (One Beverly Hills) - Opening 2027, pre-sales by invitation only

Global Aman Residences Portfolio:

• Amanera (Dominican Republic) - Beachfront villas

• Amanyara (Turks & Caicos) - Private island estate

• Amanzoe (Greece) - Aegean Sea pavilions

• Aman Tokyo, Aman Kyoto - Urban sanctuaries in Japan

• Plus 15+ other exclusive resort destinations

Aman Private Jet Program: Residence owners receive preferred access to Aman's private jet charter partnerships, curated global itineraries, and seamless transfers between Aman destinations worldwide.

Best For: Ultra-high-net-worth individuals ($50M+ net worth) seeking the absolute pinnacle of privacy, wellness, design excellence, and access to the world's most exclusive travel network. Aman residences represent more than real estate—they're entry into the world's most rarefied lifestyle community.

Rosewood Residences: A Sense of Place

Brand Heritage: Rosewood's "A Sense of Place" philosophy ensures each property reflects its unique location's culture, history, and character.

Signature Services:

• Bespoke experiences reflecting local culture

• Rosewood Wellness programs

• Culinary journeys with local ingredients

• Art and design showcasing regional talent

Portfolio: Growing portfolio of ultra-luxury hotels and residences in culturally significant locations.

Residences in Your Markets:

• Rosewood Residences at The Raleigh (Miami Beach - under construction)

• Rosewood Residences Beverly Hills (Los Angeles - planned)

Best For: Culturally sophisticated buyers valuing authentic design and local immersion.

Faena: Boutique Ultra-Luxury with Arts & Culture Identity

Brand Heritage: Created by Argentine developer and cultural visionary Alan Faena, Faena represents a singular vision blending luxury hospitality with world-class arts, theater, and culture. Unlike global hotel chains, Faena is an intimate boutique brand with highly curated properties in select cities.

Philosophy: Faena properties are "cathedrals of the arts"—immersive destinations where luxury, culture, and wellness converge. Each property celebrates its location's creative energy while maintaining Faena's distinctive aesthetic of theatrical glamour and artistic expression.

Global Presence:

• Faena Hotel Buenos Aires (2004) - Original property in Puerto Madero

• Faena Miami Beach (2015) - Transformed Mid-Beach into arts district

• Faena Hotel New York (2024) - Recently opened at One High Line in Chelsea

Important Note on New York: Faena operates the hotel at One High Line, but the residential condos in the building are NOT Faena-branded. The 83-story tower contains separate luxury residences without Faena management or services. For Faena residential opportunities, Miami Beach remains the primary focus.

The Faena District (Miami Beach):

In 2015, Alan Faena transformed six blocks of Mid-Beach (Collins Avenue, 32nd-36th Streets) into Miami Beach's premier arts and culture destination:

• Faena Hotel Miami Beach - 169 rooms, OMA/Rem Koolhaas architecture

• Faena Forum - 43,000 sq ft cultural center by Rem Koolhaas (Pritzker Prize winner)

• Faena House - 47 ultra-luxury residences by Foster + Partners

• Faena Bazaar - Curated retail and dining

• Faena Theater - Cabaret performances and cultural programming

• Public Art - Damien Hirst sculptures, rotating installations

Strategic Significance: The Faena District is also home to Aman Residences Miami Beach, making this stretch of Mid-Beach the epicenter of ultra-luxury branded living in South Florida.

Faena House Residences:

Location: 3315-3341 Collins Avenue, Miami Beach
Architecture: Foster + Partners (Norman Foster, Pritzker Prize winner)
Completed: 2015
Total Residences: 47 ultra-luxury condos
Status: SOLD OUT - Resale market only

Why Faena House is Unique:

• Only 47 residences (extreme scarcity vs. 200+ unit typical towers)

• Foster + Partners architectural pedigree

• Full Faena Hotel services and amenities access

• Tierra Santa Healing House spa (22,000 sq ft)

• Cultural programming at Faena Forum and Theater

• Direct beach access with luxury cabanas

• Dining by Paul Qui and Francis Mallmann

Residence Features:

• Half-floor units: 3,800 - 5,800 sq ft

• Full-floor units: 6,600 - 8,800 sq ft

• Penthouses: 9,900 - 15,000 sq ft with private rooftop pools

• 10-11 foot ceilings, private elevator access

• Expansive terraces (10 feet deep)

• Summer kitchens, premium appliances

• Ocean views from floor-to-ceiling windows

Pricing:

• Original (2013-2015): $5M - $60M

• Current Resale: $7M - $70M+

• Appreciation: 40-60% since original sales

• Notable: Eduardo Costantini paid $60M for penthouse (Miami Beach record at the time)

Buyer Profile: Faena attracts a distinct demographic:

• Art collectors and gallery owners (40%)

• Latin American elite, especially Argentine/Brazilian (40%)

• Fashion and entertainment industry (10%)

• Cultural philanthropists and museum board members (10%)

• Average Net Worth: $20M - $500M+

Investment Profile:

• Scarcity: Only 47 units ever (cannot be replicated)

• Cultural Capital: Faena District appreciation ongoing

• Strong Resale: Limited inventory, high demand

• Appreciation: Outperformed most Miami Beach luxury (40-60% gains)

• Aman Effect: Neighboring Aman elevates entire district

Faena vs. Global Brands:

FeatureFaenaGlobal BrandsProperties3 (1 with residences)30-400ResidencesMiami Beach only (47 units)Multiple citiesIdentityArts & culture focusedHotel service focusedScaleBoutique, intimateLarge portfoliosCommunityCreative class, collectorsBusiness eliteGlobal NetworkLimitedExtensiveCultural ProgrammingCore offeringOccasional

Best For:

• Art collectors and cultural sophisticates

• Latin American buyers (Argentine/Brazilian connections)

• Buyers seeking boutique over global brand

• Design and architecture enthusiasts

• Investors valuing extreme scarcity (47 units total)

• Creative community vs. business community

• Those prioritizing Miami Beach arts scene

Current Opportunities:

• Status: Sold out, resale market only

• Availability: 1-3 units typically on market annually

• Action: Register for immediate notification of new listings

Baccarat Residences: French Crystal Heritage Meets Residential Luxury

Brand Heritage: Founded in 1764, Baccarat is the world's most prestigious crystal manufacturer, synonymous with French luxury, royal courts, and museum-quality craftsmanship. For over 250 years, Baccarat has created crystal for kings, emperors, and heads of state—from Czar Nicholas II to the Sultan of Brunei.

The Baccarat Approach: Unlike traditional hotel brands, Baccarat represents the luxury lifestyle brand category entering real estate—similar to Armani, Bulgari, and Fendi residences. The brand brings its aesthetic of light, crystal, and French elegance to residential living rather than hospitality service expertise.

Philosophy: Baccarat residences embody "the art of living brilliantly"—where light, crystal, and design create environments of radiant beauty. Every detail reflects the precision, craftsmanship, and timeless elegance that define Baccarat crystal.

Global Presence:

• Baccarat Hotel & Residences New York (2015) - Debut property, 28 West 53rd Street

• Limited expansion strategy focusing on gateway cities

Baccarat Hotel & Residences New York: Crystal Palace in Midtown

Location: 28 West 53rd Street, New York, NY 10019 (Midtown Manhattan)
Developer: Starwood Capital Group
Architecture: Skidmore, Owings & Merrill (SOM)
Interior Design: Gilles & Boissier (Paris)
Completed: 2015
Building Height: 50 stories
Total Residences: 60 luxury condos
Hotel: 114 rooms and suites (separate from residences)

Prime Midtown Location:

Baccarat occupies a prestigious Midtown address steps from:

• Museum of Modern Art (MoMA) - one block

• Fifth Avenue luxury shopping - two blocks

• Rockefeller Center - three blocks

• Central Park - five blocks

• Top restaurants and cultural venues

The Crystal Aesthetic:

Baccarat's signature design language permeates the building:

Grand Salon (Lobby):

• 55-foot high ceilings

• Massive Baccarat crystal chandelier (centerpiece)

• Crystal accents throughout

• 18th-century French chateau inspiration

• Museum-quality Baccarat pieces on display

Residential Design:

• Light and crystal as primary design elements

• French-inspired elegance with contemporary luxury

• Custom Baccarat lighting fixtures in residences

• Sophisticated neutral palette (whites, creams, grays)

• Emphasis on natural light refraction

Residence Features:

Floor Plans:

• One-bedroom: 1,100 - 1,400 sq ft

• Two-bedroom: 1,600 - 2,400 sq ft

• Three-bedroom: 2,500 - 3,500 sq ft

• Four-bedroom penthouses: 4,000 - 6,000 sq ft

• Select residences with terraces

Interior Appointments:

• 10-11 foot ceiling heights (higher in penthouses)

• Floor-to-ceiling windows with city/park views

• Custom Baccarat crystal lighting fixtures

• European oak flooring

• Gourmet kitchens with premium appliances (Miele, Sub-Zero)

• Italian marble countertops

• Master bathrooms with Waterworks fixtures

• Custom millwork and closets

• Some residences with wood-burning fireplaces

Baccarat Hotel Amenities & Services:

Residents enjoy access to the five-star hotel amenities:

La Piscine (Pool & Spa):

• 55-foot swimming pool lined with Baccarat crystal tiles

• Spa treatment rooms

• Steam room and sauna

• Fitness center with personal training

• Yoga and wellness programs

Dining:

• Chevalier: French-American restaurant and bar

• Grand Salon: Afternoon tea and cocktails with live music

• In-Residence Dining: Available from hotel restaurants

Services:

• 24/7 concierge (hotel-trained staff)

• Doorman and valet service

• Housekeeping available

• Dry cleaning and laundry

• Pet services

• Private event spaces for resident entertaining

Unique Baccarat Touches:

• Residents can commission custom Baccarat crystal pieces

• Priority access to Baccarat flagship store (across from MoMA)

• Invitations to Baccarat events and exhibitions

• Crystal maintenance and care services

Pricing & Market Position:

Original Sales (2014-2015):

• One-bedroom: $2.5M - $3.5M

• Two-bedroom: $4.5M - $7M

• Three-bedroom: $8M - $12M

• Penthouses: $15M - $30M+

Current Resale Market:

• One-bedroom: $2M - $3M

• Two-bedroom: $4M - $6.5M

• Three-bedroom: $7.5M - $11M

• Penthouses: $12M - $25M+

• Price per square foot: $2,000 - $4,000

Investment Analysis:

Performance vs Comparable Midtown Luxury:

• Moderate appreciation (5-10% over decade)

• Held value during market corrections

• Boutique scale (60 units) creates scarcity

• Strong rental demand from corporate executives

• International buyer appeal (brand recognition)

Competitive Set:

• Similar pricing to non-branded Midtown luxury

• Lower than Aman, Mandarin Oriental Fifth Avenue

• Comparable to boutique luxury buildings

• Premium justified by design, amenities, location

Baccarat Buyer Profile: Design & Lifestyle Aficionados

Who Buys Baccarat?

Demographics:

• Geographic: 40% international (Europe, Middle East, Asia), 60% U.S.

• Net Worth: $10M - $100M

• Age: 40-65

Psychographics:

• Design and aesthetics-focused (appreciate craftsmanship)

• French culture and heritage appreciation

• Art and museum patrons

• Fashion and luxury goods enthusiasts

• Prefer boutique over large-scale developments

• Value unique design story over hotel services

Professional Profile:

• Fashion industry executives

• Luxury goods professionals

• Interior designers and architects

• Art dealers and collectors

• Finance executives seeking design-forward home

• International business owners

What They Value:

• Unique aesthetic (crystal, light, French elegance)

• Boutique scale (60 units vs. 200+ typical)

• Brand story and heritage (250+ years)

• Museum-like environment

• Prime Midtown location near MoMA, shopping

• Lifestyle brand association vs. traditional hotel

Baccarat vs. Traditional Hotel Brands

Key Differences:

FeatureBaccaratTraditional Hotel BrandsCore BusinessLuxury crystal goodsHospitality operationsService FocusDesign & aestheticsHotel-level servicesProperties1 residence location30-400 locationsBrand IdentityFrench crystal heritageHotel service excellenceResidences60 units (NYC only)100-400 per propertyService DepthHotel accessFull hotel integrationGlobal NetworkNone for residencesExtensive

Advantages:

• Unique design aesthetic (no other crystal-branded residences)

• Boutique exclusivity (only 60 homes)

• Strong brand recognition in luxury goods

• Museum-quality art pieces throughout

• French heritage and craftsmanship story

Considerations:

• No global residential network

• Limited service vs. Four Seasons, Ritz-Carlton

• Single property (no diversification)

• More design-focused than service-focused

• Resale market smaller than major hotel brands

Baccarat in the Branded Residence Landscape

Market Position: Baccarat represents the "lifestyle brand" category of branded residences—where luxury goods manufacturers (crystal, fashion, automotive) extend into real estate.

Similar Concepts:

• Armani/Casa Residences - Fashion brand

• Fendi Private Residences - Fashion brand

• Bulgari Residences - Jewelry brand

• Porsche Design Tower - Automotive brand

Competes With:

• Boutique luxury buildings in Midtown

• Design-forward non-branded developments

• Other lifestyle brand residences

• Smaller hotel-branded properties

Doesn't Compete With:

• Ultra-luxury hotel brands (Aman, Four Seasons at price/service level)

• Large-scale branded residence towers

• Global hotel networks requiring worldwide access

Best For:

• Design and aesthetics enthusiasts

• Francophiles and European culture lovers

• Art and museum patrons (near MoMA)

• Buyers preferring boutique over large-scale

• Those valuing unique brand story

• Midtown Manhattan location preference

• Fashion and luxury goods professionals

• Buyers seeking lifestyle brand vs. hotel brand

Not Ideal For:

• Buyers requiring extensive hotel services

• Those wanting global hotel network access

• Investors prioritizing rental income

• Buyers seeking larger residences (units are modest-sized)

• Those preferring contemporary over French classical aesthetic

Current Baccarat Opportunities

Baccarat Hotel & Residences New York:

• Status: Completed 2015, resale market

• Availability: 3-6 units typically available

• Inventory: More liquid than ultra-luxury brands (60 total units)

• Pricing: $2M - $25M+ depending on size/floor

• Market: Steady sales velocity, good liquidity

Future Baccarat Residential Projects:

• No announced projects in Miami or Los Angeles currently

• Brand focusing on maintaining boutique exclusivity

• Potential for future gateway city expansion

Investment Considerations:

• Entry Point: More accessible than Aman, Four Seasons penthouses

• Liquidity: Better resale market than ultra-exclusive brands

• Appreciation: Moderate, steady growth

• Rental: Strong Midtown demand from corporate relocations

• Unique: Only crystal-branded residence in the world

Why Consider Baccarat?

For the Right Buyer, Baccarat Offers:

✓ Unique Design Story: Only crystal heritage brand in residences
✓ French Elegance: 250 years of luxury craftsmanship
✓ Boutique Scale: Just 60 residences (intimate community)
✓ Prime Location: Steps from MoMA, Fifth Avenue, Central Park
✓ Accessible Luxury: Lower entry point than ultra-luxury hotel brands
✓ Design Museum: Living in a curated environment of light and crystal
✓ Brand Cachet: Baccarat recognition among luxury goods connoisseurs

Best For: Design-conscious buyers who prioritize aesthetics, French heritage, and unique brand story over extensive hotel services and global networks. Ideal for those seeking a distinctive Midtown Manhattan residence with museum-quality design and boutique exclusivity.

Waldorf Astoria Residences: American Icon Goes Global

Brand Heritage: The original Waldorf Astoria New York (opened 1893) defined American luxury and hosted generations of presidents, celebrities, and dignitaries.

Signature Services:

• Peacock Alley social traditions

• White-glove service standards

• True Waldorf Service philosophy

• Access to Hilton Honors benefits

Portfolio: Expanding rapidly with major projects in gateway cities worldwide.

Residences in Your Markets:

• Waldorf Astoria Residences Miami (Downtown - under construction, tallest building in Florida)

Best For: Buyers seeking iconic American brand combined with modern luxury and convenience.

Mandarin Oriental Residences: Asian-Inspired Excellence

Brand Heritage: Hong Kong-based Mandarin Oriental brings Eastern service traditions and hospitality to Western luxury standards.

Signature Services:

• Award-winning spas (consistently ranked #1 globally)

• Fans of M.O. loyalty program

• Asian-influenced design and service

• Holistic wellness focus

• Exceptional culinary programs

Portfolio: Prestigious locations in major cities and resort destinations worldwide.

Residences in Your Markets:

• Mandarin Oriental Residences Brickell Key (Miami - under construction)

• Residences at Mandarin Oriental Columbus Circle (NYC)

• Mandarin Oriental Residences Fifth Avenue (NYC - under construction)

Best For: Buyers prioritizing wellness, spa culture, and East-meets-West aesthetic.

Luxury Lifestyle Brand Residences: Fashion, Automotive & Design Brands Enter Real Estate

Beyond traditional hotel brands, a growing category of luxury lifestyle brand residences has emerged—where fashion houses, automotive manufacturers, and design brands extend their identity into real estate. These properties emphasize brand aesthetics, design excellence, and lifestyle association over hospitality services.

The Lifestyle Brand Difference

What Sets Them Apart:

Unlike hotel-branded residences (St. Regis, Four Seasons, Aman), lifestyle brand residences offer:

• Design-First Approach: Brand's aesthetic vision drives architecture and interiors

• Limited Services: Fewer hotel-style services, more focus on branded amenities

• Brand Cachet: Ownership associated with fashion/automotive prestige

• Unique Amenities: Car elevators (Porsche, Aston Martin), fashion lounges, brand experiences

• Lower Price Point: Generally 20-40% less than comparable hotel brands

• Younger Demographic: Appeals to 30s-50s vs. 50s-70s for hotel brands

Featured Lifestyle Brand Residences in Your Markets

Fashion & Design Brands

Armani/Casa Residences

• Locations: Sunny Isles Beach (Miami), Manhattan (NYC - proposed)

• Brand: Giorgio Armani's residential division

• Aesthetic: Minimalist Italian design, neutral palette, sophisticated simplicity

• Pricing: $2M - $20M (Miami)

• Target Buyer: Fashion-forward, design-conscious, international

• Completed: Miami 2019

Fendi Château Residences

• Location: Surfside, Miami (9365 Collins Avenue)

• Brand: Fendi fashion house

• Aesthetic: Italian luxury, Fendi furnishings and finishes

• Units: 58 luxury residences

• Pricing: $6M - $25M+

• Features: Fendi Casa furnishings, beach club, private pool cabanas

• Completed: 2016

• Target Buyer: Fashion enthusiasts, Italian design lovers

Missoni Baia

• Location: Edgewater, Miami (700 NE 26th Terrace)

• Brand: Missoni fashion house (iconic zigzag patterns)

• Aesthetic: Bold colors, Missoni's signature patterns throughout

• Architecture: Asymmetric Hani Rashid design

• Units: 249 residences

• Pricing: $600K - $4M

• Features: Resort-style pools, waterfront location

• Completed: 2021

• Target Buyer: Design-forward, younger buyers (30s-40s)

Diesel Wynwood

• Location: Wynwood, Miami (2751 N Miami Avenue)

• Brand: Diesel fashion (Italian denim/lifestyle)

• Aesthetic: Industrial-chic, edgy, urban

• Concept: Micro-lofts and studios targeting millennials

• Pricing: $300K - $800K (most affordable branded option)

• Target Buyer: Young professionals, Wynwood Arts District residents

• Note: Entry-level branded residences

Automotive Brands

Porsche Design Tower

• Location: Sunny Isles Beach, Miami (18555 Collins Avenue)

• Brand: Porsche Design (not Porsche cars, but design division)

• Signature Feature: Patented car elevator system - drive into your living room

• Units: 132 residences

• Pricing: $4M - $32M (oceanfront with car garage in unit)

• Car Galleries: 2-4 cars per residence, in-unit garages with glass walls

• Amenities: Car concierge, racing simulator, sunset lounge

• Completed: 2016

• Target Buyer: Car collectors, automotive enthusiasts

• Most Successful: Highest resale values of any lifestyle brand

Aston Martin Residences

• Location: Downtown Miami (300 Biscayne Boulevard Way)

• Brand: Aston Martin (James Bond cars)

• Architecture: 66 stories by Revuelta Architecture

• Signature Feature: Car elevator to sky garages

• Units: 391 residences

• Pricing: $600K - $50M+ (penthouses)

• Amenities: Art gallery, cinema, pools, spa, marina access

• Completion: 2024-2025

• Target Buyer: Aston Martin owners, downtown Miami professionals

Bentley Residences\

• Location: Sunny Isles Beach, Miami (18401 Collins Avenue)\

• Brand: Bentley Motors (ultra-luxury British cars)\

• Architecture: Sieger Suarez Architects\

• Signature Feature: Dezervator™ - patented car elevator system\

• Units: 216 residences in 62-story tower\

• Pricing: $5M - $40M+\

• Car Capacity: Up to 4 cars per residence, in-unit garages\

• Amenities: Whiskey bar, cigar lounge, yoga studio\

• Completion: 2026-2027 (under construction)\

• Target Buyer: Ultra-luxury car collectors, oceanfront enthusiasts

• Location: Sunny Isles Beach, Miami (18401 Collins Avenue)

• Brand: Bentley Motors (ultra-luxury British cars)

• Architecture: Sieger Suarez Architects

• Signature Feature: Dezervator™ - patented car elevator system

• Units: 216 residences in 62-story tower

• Pricing: $5M - $40M+

• Car Capacity: Up to 4 cars per residence, in-unit garages

• Amenities: Whiskey bar, cigar lounge, spa, pools, restaurant

• Completion: 2026-2027 (under construction)

• Target Buyer: Ultra-luxury car collectors, oceanfront enthusiasts

Mercedes-Benz Places

• Location: Brickell, Miami (1300 Brickell Bay Drive)

• Brand: Mercedes-Benz (German automotive luxury)

• Architecture: First residential project by Mercedes-Benz

• Units: ~1,100 residences in luxury tower

• Pricing: $500K - $5M+

• Features: Mercedes design aesthetic, automotive-inspired interiors

• Amenities: Private marina, pools, restaurant

• Completion: 2027 (under construction)

• Target Buyer: Mercedes owners, Brickell professionals

• Note: Largest lifestyle brand residential project

Celebrity Chef Brand

Jean-Georges Tropic Residences

• Location: Midtown Miami/Edgewater (3200 Biscayne Boulevard)

• Brand: Jean-Georges Vongerichten (Michelin-starred chef)

• Concept: First residential project by celebrity chef

• Units: 341 residences

• Pricing: $400K - $2M+

• Culinary Focus: In-residence dining, chef's kitchen, food-centric amenities

• Amenities: Jean-Georges restaurant, rooftop pool, private wine room

• Completion: 2025 (under construction)

• Target Buyer: Food enthusiasts, downtown Miami residents

Lifestyle Brand Residences: Investment Comparison

Brand CategoryPrice RangeService LevelAppreciationBest ForHotel Brands$2M-$100M+Full hotel services5-7% annuallyService-focused, global networkAutomotive Brands$3M-$50MLimited, car-focused4-6% annuallyCar collectors, unique amenitiesFashion Brands (High-End)$2M-$25MLimited, design-focused3-5% annuallyDesign enthusiasts, brand associationFashion Brands (Mid-Level)$300K-$4MMinimal2-4% annuallyEntry-level branded, younger buyersChef Brands$400K-$2MFood-focusedTBD (too new)Culinary enthusiasts

Key Insights: Lifestyle vs. Hotel Brands

Advantages of Lifestyle Brand Residences: ✓ Lower entry price point (30-50% less than hotel brands)
✓ Unique amenities (car elevators, fashion lounges)
✓ Younger, hipper demographic and community
✓ Strong design identity (Missoni colors, Armani minimalism)
✓ Entry-level branded options available ($300K-$500K)

Advantages of Hotel Brand Residences: ✓ Comprehensive hotel services (concierge, housekeeping, dining)
✓ Global network access and benefits
✓ Professional management and operations
✓ Stronger appreciation (5-7% vs. 3-5%)
✓ Higher rental income potential
✓ Better resale liquidity

Success Stories:

• Porsche Design Tower: Highest resale values, strong appreciation, proven concept

• Armani Casa: Solid performance, international buyer appeal

• Fendi Château: Premium Surfside location, limited inventory

Caution Areas:

• Newer automotive brands: Unproven track records (Aston Martin, Bentley, Mercedes)

• Lower-tier fashion brands: May not command premiums long-term

• Celebrity chef brands: No historical data on residential performance

Should You Consider Lifestyle Brand Residences?

Best For:

• Buyers seeking lower price point than hotel brands

• Car collectors and automotive enthusiasts (Porsche, Bentley, Aston Martin)

• Fashion and design lovers (Armani, Fendi, Missoni)

• Younger demographic (30s-40s vs. 50s-60s)

• Unique amenity appeal (car elevators, brand experiences)

• Entry-level branded residence buyers ($300K-$800K)

Hotel Brands Better For:

• Buyers prioritizing full hotel services

• Those wanting global hotel network access

• Investment-focused buyers (stronger appreciation)

• Rental income generation

• Proven track records and established brands

• Ultra-high-net-worth buyers ($10M+)

Our Perspective: Lifestyle brand residences fill an important niche—offering branded living at accessible price points with unique amenities. Porsche Design Tower has proven the concept's viability. However, for buyers prioritizing services, appreciation, and global access, traditional hotel brands (St. Regis, Four Seasons, Aman, Ritz-Carlton) remain superior investments despite higher price points.

Baccarat Note: Baccarat (covered above) bridges both categories—it's a lifestyle brand (crystal) with hotel operations, offering hotel services uncommon in most lifestyle brand residences.

Branded Residences in New York City: Where Legacy Meets Innovation

New York City's branded residence market reflects the city's status as the global capital of finance, culture, and luxury living. From Fifth Avenue's iconic addresses to Tribeca's downtown sophistication, NYC offers unparalleled branded residence opportunities.

Why NYC for Branded Residences?

Global Gateway: As the world's financial capital, NYC attracts international buyers seeking safe-haven assets and pied-à-terre properties.

Limited Supply: Manhattan's constrained geography and development regulations make new luxury inventory increasingly rare—especially branded residences.

Cultural Capital: World-class museums, dining, entertainment, and fashion make NYC irresistible to global luxury buyers.

Investment Stability: NYC luxury real estate demonstrates remarkable resilience, with branded residences appreciating even during broader market corrections.

Featured NYC Neighborhoods for Branded Residences

Midtown Manhattan & Fifth Avenue The heart of Manhattan luxury, home to:

• Aman New York (Crown Building, Fifth Avenue) - The pinnacle of Manhattan living

• Baccarat Hotel & Residences (West 53rd Street) - French crystal heritage, 60 residences

• Mandarin Oriental Residences Fifth Avenue (under construction)

• St. Regis New York

• [Explore Midtown Manhattan luxury real estate →]

Spotlight: Aman New York at the Crown Building

Location: 730 Fifth Avenue (Crown Building), at 57th Street
The Property: Aman's first urban hotel and residences in North America occupy the historic 1921 Crown Building at the crossroads of Fifth Avenue and 57th Street, directly overlooking Central Park—one of Manhattan's most prestigious addresses.

The Residences:

• Only 22 private homes (ultimate exclusivity—smallest branded residence inventory in Manhattan)

• 2-3 bedroom configurations: 3,000 - 14,000+ sq ft

• Private elevator access, 14-foot ceilings in penthouses

• Central Park views, working fireplaces (rare in NYC)

• Design by Jean-Michel Gathy (Denniston)

Aman Club & Amenities:

• 25,000 sq ft including three-floor Aman Spa

• 67-foot indoor pool, fitness center, Jazz Club

• Wine library (10,000+ bottles), cigar lounge

• 7,000 sq ft outdoor terrace with Central Park views

• Dining by Jean-Georges Vongerichten (Arva, Nama)

Pricing & Investment:

• Starting: $17M (two-bedroom) to $65M+ (penthouses)

• Price per sq ft: $6,000 - $8,000+

• Very limited availability (only 22 total homes)

• Aman's flagship North American urban property

• Owner benefits: Founding Aman Club membership, preferred rates at 34 Aman resorts worldwide

Why Aman New York: The pinnacle of Manhattan branded residences—combining the Crown Building's historic prestige with Aman's unmatched service, design excellence, and global ultra-luxury network. Extreme scarcity (22 homes) ensures exclusivity unmatched by other branded properties.

[Learn more about Aman New York residences →] | [Schedule private showing →]

Tribeca
Downtown's most sophisticated neighborhood featuring:

• Four Seasons Private Residences 30 Park Place

• [Discover Tribeca real estate →]

Upper West Side / Columbus Circle Cultural elegance near Central Park:

• Residences at Mandarin Oriental Columbus Circle

• [View Upper West Side properties →]

Central Park South Iconic park views and timeless luxury:

• The Residences at The Ritz-Carlton New York, Central Park

• [See Central Park South homes →]

View all NYC branded residences by neighborhood →

Branded Residences in Miami: The Capital of Tropical Luxury

Miami has emerged as America's fastest-growing luxury real estate market and the preferred U.S. destination for international wealth. With no state income tax, year-round sunshine, and expanding branded residence inventory, Miami attracts buyers from across the Americas, Europe, and beyond.

Why Miami for Branded Residences?

Tax Advantages: Florida's lack of state income tax saves high earners six to thirteen percent annually compared to NYC or California—potentially millions over time.

International Hub: Miami serves as the gateway to Latin America, attracting buyers and businesses from throughout the hemisphere.

Weather & Lifestyle: 300+ days of sunshine enable true indoor-outdoor living impossible in northern cities.

Market Momentum: Miami luxury real estate appreciated 25-35% from 2020-2024, outpacing most U.S. markets.

Expanding Inventory: More branded residence developments are under construction in Miami than any other U.S. city.

Featured Miami Neighborhoods for Branded Residences

Brickell Miami's financial district and fastest-growing luxury neighborhood:

• St. Regis Residences Brickell

• Mandarin Oriental Residences Brickell Key

• [Explore Brickell luxury condos →]

Miami Beach & South Beach Iconic beachfront living with cultural sophistication:

• Aman Residences Miami Beach (Faena District) - SOLD OUT, demonstrates extraordinary demand

• Faena House (Faena District) - 47 residences by Foster + Partners, arts & culture focus, SOLD OUT (resale only)

• Rosewood Residences at The Raleigh

• Ritz-Carlton Residences Miami Beach

• Ritz-Carlton Residences South Beach

• [Discover Miami Beach real estate →]

Spotlight: Aman Residences Miami Beach

Location: 3425 Collins Avenue, Miami Beach (Faena District)
Developer: OKO Group with Access Industries
Status: SOLD OUT - All 22 residences fully reserved (demonstrates extraordinary demand)

The Property: Located in the culturally vibrant Faena District—Miami Beach's arts and culture hub featuring Faena House, Faena Forum, and Faena Theater—Aman Miami Beach brings the brand's signature serenity to one of the world's most dynamic beach destinations.

The Residences:

• Only 22 private homes (extreme exclusivity)

• 2-5 bedroom configurations: 2,500 - 10,000+ sq ft

• 12-foot deep terraces (largest in Miami Beach)

• Unobstructed ocean views, private elevator access

• Aman's signature minimalist aesthetic: neutral palette, natural materials

• Historic Versailles Hotel restored as 60-room Aman hotel

Amenities:

• Aman Spa (signature treatments, oceanfront)

• Multiple pools (infinity, garden, lap)

• Private beach club with cabanas

• Multiple dining venues

• Fitness, yoga studios, wellness programs

Why It Sold Out Immediately:

• Only 22 homes (vs. typical 200-400 unit Miami towers)

• "Aman Junkies" worldwide seeking U.S. beachfront

• Florida tax benefits (no state income tax)

• Access to 34 Aman global destinations

• Faena District cultural positioning

Pricing at Sellout: $4M - $60M+ | Average PSF: $2,000-$3,000+

Investment Lesson: Aman Miami Beach's instant sellout proves the power of ultra-luxury branding and extreme scarcity. Properties at this level pre-sell to existing brand loyalists before reaching the general market.

[Learn more about Faena District luxury residences →] | [View Aman Beverly Hills (opening 2027) →]

Sunny Isles Beach "Billionaire's Beach" with pristine oceanfront:

• St. Regis Residences Sunny Isles Beach

• Ritz-Carlton Residences Sunny Isles

• [View Sunny Isles luxury properties →]

Surfside Family-friendly beachfront community:

• Four Seasons Private Residences Surf Club

• [See Surfside homes →]

Downtown Miami Bayfront high-rises with city energy:

• Waldorf Astoria Hotel & Residences Miami (1,049 feet—tallest building in Florida)

• [Explore Downtown Miami condos →]

View all Miami branded residences by neighborhood →

Branded Residences in Los Angeles: The Future of West Coast Luxury

Los Angeles is experiencing a branded residence renaissance, with major developments from Aman, Four Seasons, Ritz-Carlton, and Rosewood transforming the city's luxury landscape. From Beverly Hills to Downtown LA, these properties bring hotel sophistication to Southern California living.

Why Los Angeles for Branded Residences?

Entertainment Capital: LA's entertainment industry creates sustained demand from high-net-worth professionals seeking luxury homes.

Weather Premium: Year-round sunshine and mild temperatures support California's indoor-outdoor lifestyle.

Limited New Inventory: Restrictive zoning and NIMBYism limit new luxury development, creating scarcity value.

Emerging Market: LA's branded residence market is less mature than NYC or Miami, offering early-adopter opportunities.

Featured Los Angeles Areas for Branded Residences

Beverly Hills / Beverly Grove Iconic luxury and Hollywood glamour:

• Aman Residences Beverly Hills (One Beverly Hills - opening 2027) - The most anticipated LA project

• Four Seasons Private Residences Beverly Hills Adjacent

• Rosewood Residences Beverly Hills

• [Explore Beverly Hills luxury real estate →]

Spotlight: Aman Beverly Hills at One Beverly Hills

Location: One Beverly Hills (Wilshire & Santa Monica Boulevards)
Developer: Alagem Capital Group with Cain International
Architect: Foster + Partners (Norman Foster) and RAMSA (Robert A.M. Stern)
Opening: 2027 (under construction)
Status: Pre-sales by invitation only

The Most Significant LA Development in Decades:

One Beverly Hills represents a $2 billion, 17.5-acre transformation into Beverly Hills' first mixed-use luxury destination—featuring Aman's first Los Angeles property and eight acres of botanical gardens (the "Central Park of Beverly Hills").

The Property:

• Limited collection of ultra-luxury Aman residences

• 78-room Aman hotel (Aman's first West Coast property)

• 2-5 bedroom homes: 3,500 - 12,000+ sq ft

• Private terraces with botanical garden views

• Some residences with private pools

• Design by Sir Norman Foster (Pritzker Prize winner)

Unprecedented Amenities:

• 8 acres of botanical gardens (125+ rare plant species)

• Multi-floor Aman Spa with signature treatments

• Multiple pools, fitness center, yoga/Pilates studios

• Aman Club (residents-only lounges)

• Cinema, children's programs, pet amenities

• Multiple restaurants (chefs to be announced)

• Walking distance to Rodeo Drive

Beverly Hills Location Benefits:

• World-famous luxury shopping (Rodeo Drive)

• Minutes to Century City, UCLA, top private schools

• Easy LAX access (15-20 minutes)

• Minutes to Westside beaches (Santa Monica, Malibu)

• Among America's wealthiest ZIP codes

Pricing (Estimated):

• Two-bedroom: $6M - $10M

• Three-bedroom: $12M - $20M

• Four-bedroom: $25M - $40M

• Penthouses: $50M - $100M+

• Expected PSF: $2,500 - $4,000+

Investment Highlights:

• Aman's first LA property (first-mover advantage)

• Pre-construction pricing (capture appreciation before 2027 completion)

• Foster + Partners + RAMSA architecture (instant landmark)

• 8-acre botanical gardens unprecedented in Beverly Hills

• Limited residences in Aman property

How to Reserve: Sales by invitation and private consultation only. Pre-qualification required. Existing Aman owners receive priority. Limited public marketing.

Target Buyers: Entertainment industry, tech founders, international buyers (Middle East, Asia, Latin America), existing Aman owners, wellness-focused UHNW individuals.

[Learn more about Aman Beverly Hills →] | [Schedule private consultation →]

Downtown Los Angeles / LA Live Urban sophistication and entertainment district:

• Ritz-Carlton Residences at LA Live

• [Discover Downtown LA properties →]

View all Los Angeles branded residences →

The Branded Residence Buying Process: What to Expect

Pre-Construction vs Resale: Understanding Your Options

Pre-Construction Advantages:

• Best pricing (10-20% below completion value)

• Unit selection and floor choice

• Customization opportunities

• Structured payment schedule (typically 30-50% before closing)

• Time to arrange financing

Pre-Construction Considerations:

• Construction delays possible

• Developer financial stability important

• Final product may vary from renderings

• 2-4 year wait until occupancy

Resale Advantages:

• Immediate occupancy

• Actual vs promised condition

• Established building operations

• Known HOA fees and issues

• Existing rental history if applicable

Resale Considerations:

• Limited inventory at premium properties

• Higher prices for move-in ready units

• Less negotiating leverage in hot markets

Financing Branded Residences

U.S. Buyers:

• Conforming Loans: Up to $766,550 (2024 limit) - best rates

• Jumbo Mortgages: Above conforming limits - typical for branded residences

• Typical Terms: 20-30% down, rates currently 6.5-8%

• Portfolio Loans: For ultra-high-net-worth, multiple properties

• Interest-Only Options: Available for qualified buyers

International Buyers:

• Down Payment: Typically 40-50% minimum

• Documentation: More extensive than U.S. buyers

• Currency Considerations: USD fluctuations affect pricing

• Specialized Lenders: Some banks focus on foreign nationals

• All-Cash Common: Many international buyers avoid U.S. lending

The Purchase Timeline

Pre-Construction:

1. Reservation (Day 1-30): 10% deposit, select unit

2. Contract (Day 15-45): Full purchase agreement, additional 10-20% deposit

3. Construction Deposits (Ongoing): Additional payments at milestones

4. Pre-Closing (60-90 days before completion): Final walk-through, secure financing

5. Closing: Final payment, take ownership

Resale:

1. Offer (Day 1): Submit offer with 10% deposit

2. Negotiation (Day 1-7): Counter-offers, agree on terms

3. Contract (Day 7-14): Signed purchase agreement

4. Due Diligence (Day 14-45): Inspections, board approval (if required)

5. Financing (Day 30-60): Mortgage approval and appraisal

6. Closing (Day 45-75): Final walk-through, transfer of ownership

Important Due Diligence Items

Financial Review:

• Developer financial strength and track record

• Building reserves and capital improvement plans

• HOA/condo fees (typically higher for branded residences)

• Special assessment history and potential

• Property tax estimates

• Insurance costs (especially in Miami - hurricane coverage)

Operational Review:

• Brand management agreement terms and duration

• Service level agreements with operator

• Rental program structure if applicable

• Rental restrictions and minimum lease terms

• Owner usage restrictions during rental periods

• Pet policies and size restrictions

Legal Review:

• Offering plan or condominium documents

• Building rules and regulations

• Right of first refusal terms

• Transfer and flip taxes

• Subletting rules and approval process

Investment Strategies for Branded Residences

Strategy 1: Buy and Hold for Appreciation

Best For: Long-term wealth building, estate planning Time Horizon: 10+ years Expected Returns: 5-7% annual appreciation Considerations:

• Choose gateway city locations (NYC, Miami, LA)

• Focus on established brands with proven track records

• Select premium locations within each market

• Hold through market cycles for maximum appreciation

Strategy 2: Rental Income Generation

Best For: Cash flow investors, diversification Time Horizon: 3-10 years Expected Returns: 4-8% annual yield plus appreciation Considerations:

• Participate in hotel rental programs if available

• Understand tax implications of rental income

• Factor in management fees (typically 20-30% of gross)

• Consider corporate housing demand in location

Strategy 3: Pre-Construction Flip

Best For: Sophisticated investors, higher risk tolerance Time Horizon: 2-4 years Expected Returns: 10-20% at completion Considerations:

• Requires strong market knowledge

• Developer and brand reputation critical

• Market conditions may change before completion

• Some buildings restrict immediate resale

Strategy 4: Global Portfolio Diversification

Best For: International buyers, currency diversification Time Horizon: Indefinite Expected Returns: U.S. asset security plus appreciation Considerations:

• Currency exchange risk/opportunity

• Tax treaties between home country and U.S.

• Estate planning implications

• Global mobility and access

Strategy 5: Primary Residence with Rental Income

Best For: High-income professionals, flexible lifestyle Time Horizon: 5+ years Expected Returns: Appreciation plus offset of ownership costs Considerations:

• Live in property part-time, rent when traveling

• Offset expenses through rental income

• Maintain two residences if desired

• Tax benefits of primary residence combined with rental income

Tax Considerations for Branded Residence Owners

Federal Tax Benefits (U.S.)

Mortgage Interest Deduction:

• Deductible on loans up to $750,000 for primary and second homes

• Significant savings for high-income taxpayers

Property Tax Deduction:

• Up to $10,000 annually (SALT cap)

• Particularly valuable in high-tax states

Depreciation (Rental Properties):

• Residential properties depreciate over 27.5 years

• Can offset rental income and sometimes other income

1031 Exchange:

• Defer capital gains by exchanging for like-kind investment property

• Powerful wealth-building tool for investors

Capital Gains Treatment:

• Long-term rates (20% max) for holdings over one year

• Primary residence exclusion: $250k single / $500k married

State Tax Advantages (Florida)

No State Income Tax:

• Saves 5-13% annually vs. NY, CA, NJ, etc.

• Multi-million dollar annual savings for high earners

No Estate Tax:

• Protect family wealth from state-level estate taxes

Homestead Exemption:

• Up to $50,000 property tax reduction for primary residence

• Asset protection from creditors

Portability:

• Transfer homestead benefits between Florida properties

International Buyer Considerations

FIRPTA (Foreign Investment in Real Property Tax Act):

• 15% withholding on sale proceeds

• Can be reduced with proper planning

Estate Tax:

• U.S. imposes estate tax on U.S. situs property owned by non-residents

• Exemption only $60,000 for non-residents (vs. $13.6M+ for citizens)

• Proper structuring essential (LLCs, life insurance)

Income Tax Treaties:

• Many countries have treaties reducing withholding rates

• Consult international tax advisors

Frequently Asked Questions About Branded Residences

How much do branded residences cost? Pricing varies significantly by location, brand, and unit size. In NYC, branded residences range from $2M (smaller units) to $100M+ (penthouses). Miami branded condos typically range from $1.5M to $150M. Los Angeles luxury hotel residences range from $2.5M to $50M+. Pre-construction often offers 10-20% discounts compared to completion pricing.

What are monthly HOA/condo fees for branded residences? HOA fees for branded residences are typically 30-50% higher than comparable non-branded luxury condos due to premium services and amenities. Expect $1.50-$3.00+ per square foot monthly. A 2,500 sq ft unit might have $3,750-$7,500 monthly fees. These fees cover extensive services that would cost significantly more if purchased separately.

Can I rent out my branded residence? Most branded residences allow rentals, though terms vary. Some require minimum lease terms (30 days, 6 months, or 1 year). Others offer hotel rental programs where the brand manages short-term rentals and shares revenue (typically 50-70% to owner after expenses). Review building-specific rules before purchasing.

Do I get free hotel stays by owning a branded residence? No, you don't receive free hotel stays. However, most brands offer substantial benefits: preferred rates (20-30% discounts), VIP status in loyalty programs, priority booking, complimentary upgrades when available, and exclusive experiences. Some brands offer annual credits toward accommodations or services.

What happens if the hotel brand leaves? Management agreements typically run 20-30+ years. If a brand exits, property values may decline 10-20%. However, buildings usually secure a new prestigious brand to maintain positioning. Quality construction and location preserve significant value. Review brand agreement terms before purchasing.

Are branded residences better investments than regular luxury condos? Historically, yes. Branded residences typically appreciate 25-35% more than comparable non-branded luxury condos, deliver higher rental yields (4-8% vs 2-4%), and demonstrate better resilience during market downturns. The 20-35% price premium is justified by superior services, management, and brand equity.

What's the difference between attached and standalone branded residences? Attached residences share a building with an operating hotel, offering immediate access to hotel restaurants, spas, and services. Standalone residences occupy buildings without hotel rooms, managed by the brand but exclusively residential. Standalone properties often feel more private and community-oriented, while attached properties offer more extensive hotel amenities and services.

Why is Aman so expensive compared to other luxury brands? Aman operates in a category above other luxury hotel brands. With only 34 properties globally (vs. 100+ for Four Seasons, Ritz-Carlton), Aman focuses on ultra-exclusivity, transformative wellness, architectural significance, and extreme privacy. Aman residences typically cost 2-3x comparable units at other branded properties, justified by: (1) Smallest inventory (Aman New York has only 22 homes vs. 150+ at typical branded residences), (2) Superior service with staff ratios of 4:1 or higher, (3) Access to world's most exclusive resort network, (4) "Aman Junkies"—devoted global following willing to pay premiums, (5) Resale scarcity (owners rarely sell). Aman buyers aren't comparing to Four Seasons; they're comparing to owning multiple luxury homes globally—Aman provides one residence with access to 34 destinations.

Can foreign buyers purchase branded residences? Yes, foreign nationals can purchase U.S. branded residences. Expect higher down payments (40-50%), more documentation, and potentially different financing terms. No restrictions exist on foreign ownership of U.S. real estate, though tax planning is essential for estate and income tax purposes. Many developments actively market to international buyers.

How long does it take to close on a branded residence? Resale transactions typically close in 45-75 days depending on financing, board approval (if required), and due diligence. Pre-construction purchases involve an initial contract (2-4 weeks) followed by construction deposits over 2-4 years before final closing. All-cash transactions can close faster (30-45 days) if no board approval is required.

What's the best brand for families? Four Seasons excels for families with their "Kids for All Seasons" program, child-friendly amenities, and family-oriented service culture. Ritz-Carlton also offers extensive family services. Consider properties with children's clubs, family pools, and spacious floor plans. St. Regis and Mandarin Oriental can accommodate families but traditionally focus on adult-oriented luxury.

Do branded residences hold value better during recessions? Yes, branded residences demonstrate superior resilience. During the 2008-2009 financial crisis, branded residences in gateway cities declined 15-25% while comparable luxury condos dropped 30-45%. Brand equity, professional management, and global buyer pools provide downside protection. Ultra-luxury branded residences (Aman, Rosewood) showed even better resilience.

Why Now Is the Optimal Time to Invest in Branded Residences

Strong Market Fundamentals Through 2025-2030

Supply Constraints:

• Limited developable land in NYC, Miami, Los Angeles

• Increasingly difficult permitting and zoning approvals

• Rising construction costs favor existing inventory

• Brands selective about where they attach their names

Demand Drivers:

• Global HNWI population reaching 21 million by 2025

• Continued wealth migration to no-income-tax states (Florida, Texas)

• International buyers seeking U.S. safe-haven assets

• Post-pandemic preference for full-service residential living

• Remote work enabling geographic flexibility

Price Trajectory:

• Branded residences have appreciated 5-7% annually over past decade

• Pre-construction opportunities offer best entry pricing

• Major projects selling out 50-80% before completion

• Resale market strong due to limited comparable inventory

Major Developments Under Construction

Unprecedented inventory of branded residences opening 2025-2028:

New York City:

• Mandarin Oriental Residences Fifth Avenue (under construction)

• Various ultra-luxury projects in planning

Miami:

• St. Regis Residences Brickell (opening 2028)

• St. Regis Residences Sunny Isles Beach (opening 2026)

• Mandarin Oriental Residences Brickell Key (opening 2028)

• Waldorf Astoria Hotel & Residences Miami (opening 2028)

• Ritz-Carlton Residences South Beach (opening 2026)

• Rosewood Residences at The Raleigh (opening 2027)

Los Angeles:

• Aman Beverly Hills (opening 2027)

• Rosewood Residences Beverly Hills (announced)

Market-Specific Tailwinds

New York City:

• Return to office driving prime real estate demand

• International buyers returning post-pandemic

• Limited new luxury inventory creating scarcity

• NYC remains global financial and cultural capital

Miami:

• No state income tax attracts high earners

• Technology and finance hub emerging

• Gateway to Latin America

• Population growth outpacing housing supply

Los Angeles:

• Entertainment industry driving luxury demand

• Tech sector expansion (Silicon Beach)

• International buyers from Asia-Pacific

• Limited luxury inventory due to zoning

Special Focus: The Aman Advantage for Ultra-High-Net-Worth Buyers

For buyers with $50M+ net worth seeking the absolute pinnacle of branded residential living, Aman merits special consideration:

Why Aman Stands Apart

Extreme Scarcity:

• Only 3 U.S. locations (vs. 30+ for Four Seasons, Ritz-Carlton)

• 20-40 residences per project (vs. 100-400 typical)

• Aman Miami Beach: SOLD OUT in pre-sales

• Aman New York: Only 22 total homes, rarely available

• Aman Beverly Hills: Opening 2027, invitation-only sales

The Highest Price Points:

• Aman New York: $17M - $65M ($6,000-$8,000/sq ft)

• Aman Miami Beach: $4M - $60M (sold out)

• Aman Beverly Hills: $6M - $100M+ (estimated)

• Premium justified by unmatched service, privacy, global network

Global Lifestyle Integration:

• 34 Aman properties worldwide (vs. 100+ for competitors)

• Each property a destination (not just accommodation)

• Preferred rates: 20-40% off $1,500-$5,000/night rates

• Private jet program coordination

• Curated global itineraries

• Priority during peak seasons (holidays, events)

The Aman Community:

• Most devoted brand following in luxury hospitality

• "Aman Junkies" create self-selected community

• Owners know each other across global properties

• Invitation-only events worldwide

• Shared values: privacy, wellness, design, culture

Investment Security:

• Owners almost never sell (creating scarcity)

• No distressed sales (owner financial profile)

• Appreciation outpaces all other luxury brands

• Resale inventory measured in single digits globally

• Waiting lists for prime units

Current Aman Opportunities in Your Markets

Available Now:

• Aman New York Resales - Occasional availability, immediate occupancy, $17M-$65M

Opening 2027:

• Aman Beverly Hills - Pre-construction, best pricing, reservation by invitation

Sold Out (For Reference):

• Aman Miami Beach - Demonstrates demand, establishes Miami Beach comp values

Who Should Consider Aman?

Ideal Buyer Profile: ✓ Net worth $50M-$500M+ (can comfortably afford $10M-$50M residence)
✓ Global traveler (visits 5-10 international destinations annually)
✓ Wellness-focused (values spa, fitness, holistic health)
✓ Privacy-seeking (avoids crowds, paparazzi, transient environments)
✓ Design-appreciative (understands architecture, materials, craftsmanship)
✓ Service-expectant (accustomed to highest hospitality standards)
✓ Existing Aman guest (stayed at multiple Aman properties)

Investment Timeframe:

• 10+ years: Aman ownership is typically generational

• Portfolio piece: Usually one of multiple luxury residences

• Lifestyle priority: Investment returns secondary to quality of life

How to Access Aman Residences

Aman New York (Resale Market):

1. Register interest with specialized branded residence brokers

2. Proof of funds required ($20M+ liquid)

3. Tours by appointment only (no public open houses)

4. Multiple offers common for rare listings

5. Close within 30-60 days (all-cash typical)

Aman Beverly Hills (Pre-Construction):

1. Invitation-only sales process

2. Pre-qualification interview

3. Financial documentation review

4. Property presentations at private sales gallery

5. Reservation with 10% deposit

6. Structured payment schedule through 2027

Why Work With Specialists:

• Direct relationships with Aman sales teams

• Access to off-market opportunities

• Understanding of Aman buyer qualification process

• Network within existing Aman owner community

• Expertise negotiating at ultra-luxury tier

• Discretion and privacy maintained throughout

Ready to Explore Branded Residences in NYC, Miami, or Los Angeles?

Whether you're seeking a primary residence, investment property, or prestigious pied-à-terre, branded residences offer unmatched luxury, service, and long-term value. From Fifth Avenue's iconic addresses to Brickell's waterfront sophistication to Beverly Hills' legendary glamour, the world's finest hospitality brands are redefining luxury living. The demand for branded residences is expected to gain strength in the coming years.

Start Your Branded Residence Journey

Explore by Location:

• [New York City Branded Residences →] - Midtown, Tribeca, Upper West Side

• [Miami Branded Residences →] - Brickell, Miami Beach, Sunny Isles, Surfside

• [Los Angeles Branded Residences →] - Beverly Hills, Downtown LA

Explore by Brand:

• [St. Regis Residences →] - Timeless elegance and butler service

• [Four Seasons Residences →] - Family-friendly luxury and global reach

• [Ritz-Carlton Residences →] - Legendary service and Marriott benefits

• [Aman Residences →] - Ultimate privacy and wellness focus

• [Mandarin Oriental Residences →] - Award-winning spas and Asian-inspired service

• [Rosewood Residences →] - Sense of place and cultural authenticity

• [Waldorf Astoria Residences →] - American icon and Hilton integration

• [Faena Residences →] - Boutique ultra-luxury with arts & culture focus

• [Baccarat Residences →] - French crystal heritage and design excellence

Compare Your Options:

• [Branded Residences Investment Guide →] - ROI analysis and market data

• [Financing Branded Residences →] - Jumbo mortgages and international buyer options

• [Pre-Construction vs Resale →] - Timing your purchase

Schedule Your Private Consultation

Our specialized knowledge of branded residences across NYC, Miami, and Los Angeles includes:

✅ Direct Access - Relationships with St. Regis, Four Seasons, Ritz-Carlton, Aman, and other brand sales teams
✅ Market Intelligence - Real-time pricing, availability, and incentives across all properties
✅ Investment Analysis - Rental income projections, appreciation potential, tax benefits
✅ Buyer Representation - Negotiation, contract review, closing coordination
✅ Global Network - International buyer services, financing resources, legal counsel

Contact Manhattan Miami Real Estate:

📧 Anthony Guerriero
📱646-376-8752
🌐 www.manhattanmiami.com

Manhattan Miami Real Estate
Your Branded Residences Specialists Since 2005

Serving discerning buyers in New York City, Miami, and Los Angeles with expertise in luxury hotel residences from the world's finest hospitality brands