Madison Square Park has become the epicenter of cool in Manhattan and home to NYC's tech industry. The area is bustling day and night, making it a very interesting neighborhood situated between Downtown and Midtown. Surrounding Madison Square Park are three distinct neighborhoods - NoMad, Flatiron and Gramercy. Around Madison Square Park you will find the latest Michelin star restaurants like 11 Madison and Nomad or more casual options like Scarpetta and Eataly. In addition to the restaurant scene, you will find a bar scene in Nomad and diverse retail in Flatiron.
NoMad is one of the hottest neighborhoods in the city, steps to Madison Square Park, Gramercy Park, Credit Suisse, and the many tech companies that call this neighborhood home. The Observer calls the neighborhood the “de facto home of New York’s startup and digital media community” and is a thriving live, work, play neighborhood. The neighborhood sprouted up in around 2010 after Madison Square Park was redeveloped. NoMad is a small neighborhood that lies to the north of Madison Square Park from East 26th Street to East 31st Street and from Sixth Avenue to Lexington Avenue.
Without the height restrictions of neighboring Flatiron and Gramercy, NoMad new development has been on steroids, rapidly changing the area almost overnight with a number of 60-story towers that offer breathtaking views of the city. New hotels like the Ritz Carlton and Virgin Hotels will be coming to Broadway in NoMad. The vibe of NoMad during the day is fast paced, while at night it becomes a more cool casual destination. Perhaps the most exciting part of the neighborhood where you will find the most NoMad apartments for sale is from Fifth Avenue to Lexington Avenue.
The Flatiron District lies just south of NoMad. It was named after the infamous triangular building at the intersections of Fifth Avenue and Broadway. The Flatiron runs from Union Square to East 26th Street and from Sixth Avenue to Lexington Avenue. A bustling neighborhood, Flatiron includes many popular restaurants and a dynamic retail presence focusing on fashion, beauty and home furnishings.
Flatiron is home to many technology companies and it is where co-working in NYC took off because of all these tech companies in this location (also called Silicon Alley). Flatiron also is home to coding schools and CUNY campus. Flatiron’s central location (making it very easy to get to the west side) has been attracting developers to convert existing warehouses to condos. As there are many zoning restrictions in this neighborhood, there are a limited number of Flatiron apartments for sale, especially new development condos.
Long appreciated for its beauty, its historic architecture and its very own private park (Gramercy Park), the Gramercy neighborhood is a peaceful respite from the craziness of the city. Gramercy offers a step back in history with ivy covered brownstones and lots of greenery. It is steps away from the hustle and bustle of Madison Square Park and Union Square Park, but still very calm even though it is so close by.
Given it’s one of the oldest neighborhoods in Manhattan, there is not a lot of land to build on. Gramercy runs from Lexington Avenue to First Avenue and from East 14th Street to East 23rd Street. As Gramercy stretches eastward toward the East River, some very nice new developments have come in along Third Avenue and Second Avenue. East of Third Avenue, however, is where you will find all the old brownstones.
New Developments in NoMad, Flatiron and Gramercy
277 Fifth Avenue
Address: 277 Fifth Avenue, NoMad
Project: This 55-story tower was designed by Rafael Vinoly, the same architect of the 432 Park Avenue apartments, one of the most notable and expensive condo buildings in New York City. We love 277 Fifth Avenue for it's incredibly modern design, luxurious interiors by hotelier Jeffrey Beers and spectacular views afforded a 5th Avenue address. All 130 apartments are corner units that have double and triple exposure depending upon the size. In addition, many apartments have outdoor loggias.
Given the building's position at 5th and 30th, the views of the Manhattan skyline are spectacular including iconic buildings like the Empire State Building, Chrysler Building, Flatiron Building, Madison Square Clock Tower and One World Trade Center (in the distance!).
Amenities: 24-hour concierge, private dining room and catering kitchen, a fitness center opening onto a furnished terrace, a games lounge, a children’s playroom, and a media and entertaining library.
# Units/Occupancy: 129 / Immediately
Available units: One bedroom from $1.7M, 2 bedroom from $3.3M and 3 bedroom from $4.5M
Address: 30 East 29 Street, NoMad
Project: This handsome new construction Art Deco 600 foot tall tower is in the heart of NoMad on East 29th Street between Madison Avenue and Park Avenue South. Rusticated hardwood floors and bronze finished hardware run throughout the residences.
We especially love the kitchens, which feature custom ultra-matte dark charcoal cabinetry with metal-framed glass upper cabinets (that rise all the way up to the ceiling) and Calacatta Razzi honed marble countertops. In addition, the efficient and thoughtful floor plans help keep prices down and provide flexibility by allowing owners to change layouts to their needs. These clever use of pocket doors, home offices, and thoughtful layouts allow apartment owners to use their flex space as a nursery, library, office, den, or guest bedroom.
Amenities: 24-hour concierge, lounge, landscaped courtyard, gym, squash court, 50-foot pool, dry heat wellness sauna. Spanning the entire 37th floor, a suite of building amenities includes the Library Lounge with a billiards table, a private dining room, and two covered terraces with spectacular 360 degree views.
# Units/Occupancy: 123 / 2021
Available units: One bedroom from $1.36M, 2 bedroom from $1.925M and 3 bedroom from $5.9M
Address: 15 East 30 Street, NoMad
Project: One of the largest new developments in NoMad, this striped glass and terra cotta tower lies between Fifth and Madison on East 30th Street and was designed by Handel Architects. The views, interior finishes and 11' tall ceilings set Madison House apart. Many residences offer multiple corner exposures and feature iconic views of NYC buildings including the Empire State Building, Chrysler Building, and One World Trade Center. The minimalist yet luxurious interiors by Gachot include walnut cabinetry and Bianco Dolomiti and Calacatta Borghini marble in the baths. .
Amenities: 24-hour concierge, 75-foot lap pool with hot tub, cold plunge, sauna and lounge, and fitness center.
# Units/Occupancy: 199 / 2021
Available units: One bedroom from $1.48M, 2 bedroom from $2.66M and 3 bedroom from $5.4M
30 East 31
Address: 30 East 31 Street, NoMad
Project: With only 42 units, this boutique NoMad tower between Madison and Park on East 31st Street features one- and two-bedroom full floor units. We like the finishes, the design of the top 1/3 of the building which features a criss-cross exoskeleton, and the 10-year tax abatement that significantly reduces taxes.
Designed by Morris Adjmi, the building is very current in the design of its handsome interiors. Custom walnut kitchen cabinets with Peral Venata quartzite countertops with marble galore in the baths - slab marble walls, hourglass marble floors, and marble countertops.
Amenities: 24-hour concierge, resident lounge overlooking a viewing garden, private dining room with catering kitchen, and fitness center.
# Units/Occupancy: 42 / 2020
Available units: One bedroom from $1.55M, 2 bedroom from $2.9M
Address: 368 Third Avenue, NoMad
Project: VU is a 35-story condo at 368 Third Avenue (at 27th and Third), along the border of NoMad and Kips Bay, which lies East of NoMad. We like the interior designer Paris Forino, the architect SLCE, excellent first offering price and selection of smaller units.
The understated luxurious interiors are “light and airy” in neutral tones, pricing is excellent for new development, and there are actually studio apartments here. Most new developments just concentrate on building the largest size units, of which there is an oversupply of now. NYC is in dire need of studios and 1 bedroom new development, which you can find here at VU.
Amenities: VU has a full floor of curated amenities, including a fitness center, lounge, tasting room, and media room.
# Units/Occupancy: 100 / 2021
Available units: Studios start at $840K, 1-bedrooms start at $1.1 million and 2-bedrooms start at $1.185 million.
Address: 181 East 28 Street, NoMad
Project: Hillrose 28 is a new boutique 20-story residential tower bordering NoMad to the East, between Lexington and Third Avenues at 28th Street. The neighborhood is a tree-lined and tranquil community and very close to the action of NoMad.
The building is being developed by Forkosh with interiors by Lemay + Escobar. The building's facade features stately Indiana limestone. Almost half of the 43 residences offer expansive outdoor space.
Amenities: Hillrose28 will feature a landscaped roof terrace with a 360-degree view of the city, a residents’ lounge and a two-level fitness center with cardio and weight rooms. In addition, the lobby will have a 24-hour doorman, plus a fireplace.
# Units/Occupancy: 43 / 2020
Available units: TBA
Address: 50 West 30th Street, NoMad
Project: This handsome 24-story tower lies on the northwestern edge of NoMad at 30th and Sixth Avenue. We like the building's old warehouse feel and the casement windows throughout. In addition, the finishes are very clean and contemporary, but not trendy. Satin-white cabinetry, Miele appliances and quartz countertops.
Most of the units have double exposure, which provides great views. The area around The Noma is changing rapidly, especially Broadway, which is undergoing hyper development including hotels, new retail and to a lesser extent condos.
Amenities: 24-hour concierge, landscaped residents’ terrace, children’s playroom, fitness center and bicycle storage.
# Units/Occupancy: 55 / Immediately
Available units: One bedroom from $1.475M, 2 bedroom from $2.195M
Address: 150 East 23 Street, Gramercy
Project: Celeste is a boutique 19-story condo building in the Gramercy Park neighborhood, very close to Flatiron on 23rd between Lexington Avenue and Third Avenue. The building is very conveniently located, close to bustling Madison Square Park while still being in the lazy Gramercy neighborhood. Designed by ODA New York, the building’s glass and stone veneer facade is reminiscent of the iconic Christian de Portzamparc’s LVMH Headquarters at Fifth Avenue at 57th St.
Residences feature 11-foot-high ceilings, walnut flooring, white kitchens with custom Italian cabinetry, and bathrooms with chevron-pattern floors, custom vanities, marble floors, and high-end fixtures.
Amenities: 24-hour attended lobby, a children’s playroom, fitness center, bicycle room, a swimming pool, and a private lounge with an oversized sundeck.
# Units/Occupancy: 51 / 2020
Available units: 2 bedroom from $1.9M and 3 bedroom from $2.975M
200 East 21 Street
Address: 200 East 21 Street, Gramercy
Project: 200 East 21st Street is a new development condo building with 67 residences in Gramercy on Third Avenue at 21st Street. We love the prices (which are quite good for new development), the interior designer (Champalimaud), and of course the neighborhood. The building is designed to be sustainable and has received its LEED-Gold Certification.
Interiors are clean and contemporary with 8' tall bronze windows, 7" wide plank oak flooring, Poliform kitchen, white sand Quartzite countertops and backsplash, Dornbracht fixtures and appliances by Miele. Master baths feature Turkish Lilac marble walls, complemented by white Sivec marble floors, a custom RiFRA vanity, and Dornbracht fittings and fixtures throughout.
Amenities: 24 hour doorman and concierge, sky-lit formal Wellness Suite reception area with attendant; sun-filled fitness center, residents' lounge with entertainment center and entertaining kitchen; and integrated planted rooftop lounge.
# Units/Occupancy: 51 / 2020
Available units: One bedroom from $1.795M, 2 bedroom from $2.95M
Address: 215 East 19 Street, Gramercy
Project: Gramercy Square comprises four distinct buildings - The Tower, The Boutique, The Prewar and The Modern. These four buildings each have their own identity, but connected by gardens and share a private amenities club. The building has something for everyone, studio to four-bedroom layouts. We love the interiors here along with the garden and the Gramercy Club.
Interiors have clean lines, feature beautiful materials, and are different for each building. The 20,000 sq. ft. of outdoor space includes a central courtyard, common rooftop terrace with outdoor kitchen, and many perennials and trees. The Gramercy Club is over 18,000 sq. ft. and has ever amenity imaginable.
Amenities: 24-hour concierge, 75' sky lit pool; hot tub; sauna; steam rooms; yoga studio; state-of-the-art gym; children's playroom; recreation room; golf simulator; media room; dining room; wine cellar; catering kitchen; club room; and a lounge with garden exposure.
# Units/Occupancy: 223 / Immediately
Available units: One bedroom from $1.29M, 2 bedroom from $2.25M and 3 bedroom from $3.995M
Address: 139 EAST 23RD STREET, GRAMERCY
Project: The Gramercy North offers a limited collection of 14 full floor condo residences. Interiors are soothing and timeless with an Italian edge, customized by designer Stefano Pasqualetti. Gramercy North offers residents the privacy and exclusivity of full-floor living paired with the convenience of downtown living.
Amenities: Virtual doorman service, a secure package room, bike room and a private landscaped roof garden with striking views, offered at the lowest carrying costs in the neighborhood.
# Units/Occupancy: 14 / Immediately
Available units: 2 bedroom from $2.4M
Address: 385 First Avenue, Gramercy
Project: On the very edge of Gramercy at 23rd and First Avenue, Coda is a conversion from a rental building to a condo building located. Interiors by D’APOSTROPHE DESIGN are light and airy and feature white oak flooring and white lacquer kitchen cabinetry.
The 20-story building was originally erected in 2002, but just converted to condos by Magnum Real Estate Group. Some units have views of the East River. Prices have been quite reasonable.
Amenities: 24-hour attended lobby, live-in Resident Manager, private fitness room programmed by The Wright Fit, residents’ lounge, private storage, landscaped resident’s terrace with grill, and a fully furnished and landscaped roof deck
# Units/Occupancy: 114 / Immediately
Available units: One bedroom from $1.08M, 2 bedroom from $1.65M
121 East 22 Street
Address: 121 East 22 Street, Flatiron
Project: 121 East 22nd Street is a new development by famed architect Rem Koolhas that comprises two buildings with a courtyard in between. It is one of the most interesting new development low rise condo buildings, as the design is outstanding. The thoughtfully designed homes, which range in size from studio to 5-bedroom, feature high ceilings, oversized windows, and wide plank, white oak floors. Select residences have private outdoor space. The elegant kitchens are equipped with Gaggenau appliances, polished quartz counter tops, and acid-etched, back-painted glass cabinetry with custom millwork interiors. The stunning master bathrooms feature Calacatta Paonazzo marble counter tops, tub decks, and accent walls, and are outfitted with white oak cabinetry, polished chrome Kallista fixtures and acid-etched glass shower doors.
Amenities: Indoor pool, a landscaped courtyard, an indoor/outdoor residents’ lounge, a rooftop terrace with fire pit and grill, a private dining room and catering kitchen, a fitness center, a screening room, and a children’s playroom, automated indoor parking system, bike storage, private storage, a 24/7 attended lobby, and full concierge services.
# Units/Occupancy: 140 / Immediately
Available units: Studio from $1.3M, One bedroom from $1.8M, 2 bedroom from $2.6M and 3 bedroom from $4.68M
Madison Square Park Tower
Address: 45 East 22 Street, Flatiron
Project: Madison Square Park Tower is one of the most iconic buildings in Downtown. The soaring tower is a sculptural glass silhouette standing at sixty-five stories rising seven hundred and seventy seven feet in the sky. Not surprising, this residential building has set new records for Flatiron in terms of price per square foot.
We love so many things about this building they're hard to list. The panoramic views are unbelievable. Floor-to-ceiling windows offer a dramatic cityscape that includes the Empire State Building, Chrysler Building, the clock tower at 1 Madison Avenue, World Trade Center, the Hudson and East Rivers, and Madison Square and Gramercy Parks. In addition, we love the elegant rich interiors designed by Martin Brudnizki from London, giving the interiors a unique finish not readily found in New York City.
Amenities: Five floors of amenities consists of a fitness center with boxing and private training suite, golf simulator, basketball court, children’s playroom, library, billiards, cards room, terrace with outdoor grill, and two gracious entertaining spaces including the Upper Club on the fifty-fourth floor.
# Units/Occupancy: 83 / Immediately
Available units: One bedroom from $1.995M, 2 bedroom from $5.195M and 3 bedroom from $9.99M
172 Madison Avenue
Address: 172 Madison Avenue, NoMad
Project: 172 Madison is located in Murray Hill at 33rd Street and Madison Avenue. While not exactly NoMad, it is very close by (3 blocks north). 172 Madison, however, has more NoMad DNA than Murray Hill DNA, so that is why we are including it here. 172 Madison is a 31 story glass tower with 67 residences. The building has a maximum of 3 homes per floor and a number of half and full floor units.
Each one- to four-bedroom residence features corner views benefiting from floor-to-ceiling windows and dramatic ceiling heights of 11 to 23 feet, maximizing light and air and enhancing views of multiple exposures The kitchens, designed in collaboration with Molteni, feature Miele and SubZero appliances, while en-suite bathrooms and powder rooms feature Dornbracht fixtures and luxurious natural stone surfaces. All homes have been pre-wired for future smart home customization and electric shades.
Amenities: 24-hour doorman and concierge, sun-lit lounge, a Health and Wellness floor with 67-foot saltwater pool, a spa and steam rooms, a fitness club, a children’s playroom, a club room, a pet spa plus additional storage and bike storage.
# Units/Occupancy: 67 / Immediately
Available units: Two bedroom from $2.42M and 3 bedroom from $4.99M