The Setai Miami Beach
The Setai Miami Beach
The Setai is the building that defined ultra-luxury condo-hotel living in Miami Beach. Designed by Jean-Michel Gathy with Asian-inspired elegance, this 40-story oceanfront tower has been a benchmark for refined coastal living since its 2004 completion.
With 163 residences ranging from hotel suites to expansive private units, The Setai offers flexibility and five-star services that few buildings in Miami Beach can match.
Its three cascading infinity pools, world-class restaurant, and prime South Beach location have made The Setai an enduring icon of the Miami Beach luxury market.
The Setai Miami Beach at a Glance
101 20th Street, Miami Beach, FL 33139
GHM / Setai Group
Jean-Michel Gathy / Denniston
2004
163
40
Condominium
South Beach
Why Buyers Choose The Setai Miami Beach
The Setai attracts buyers who value refined service, iconic design, and a proven two-decade track record in Miami Beach's most dynamic neighborhood.
Iconic Status
The Setai established the ultra-luxury condo-hotel concept in Miami Beach and remains one of the city's most recognized residential addresses.
Five-Star Hotel Services
Full hotel services including concierge, housekeeping, in-residence dining, and valet — a lifestyle of effortless luxury.
Rental Income Potential
The hotel rental program provides owners with professional management and income when units are not in personal use.
Prime South Beach Location
Direct oceanfront at 20th Street with walkable access to Lincoln Road, the Art Deco District, and Miami Beach's best dining and culture.
Our View on The Setai Miami Beach
The Setai remains one of the most compelling options in Miami Beach for buyers who want five-star hotel services combined with residential ownership. Its Asian-inspired design and serene atmosphere stand apart from the more exuberant buildings that characterize much of the market.
For investors, The Setai's hotel rental program offers a proven income stream with professional management. For lifestyle buyers, the combination of oceanfront living, world-class dining, and impeccable service is difficult to match.
After two decades, The Setai has proven its durability as a luxury address. Unlike newer buildings still establishing their reputation, The Setai's track record speaks for itself.
About The Setai Miami Beach
The Setai Miami Beach at 101 20th Street is one of the most iconic luxury residences in South Florida. Designed by Jean-Michel Gathy of Denniston and completed in 2004, this 40-story oceanfront tower established the ultra-luxury condo-hotel concept in Miami Beach and has maintained its position as one of the city's most prestigious addresses for over two decades.
The Setai offers 163 residences ranging from hotel suites to expansive private residences with full ocean views. The Asian-inspired design creates an atmosphere of serene sophistication that is unique along the Miami Beach coastline. Three signature infinity pools set at different temperatures — cool, warm, and hot — cascade toward the ocean, creating one of the most photographed amenity settings in all of South Florida.
Residents enjoy the full complement of five-star hotel services, including 24-hour concierge, in-residence dining, housekeeping, and access to the acclaimed Setai restaurant and bar. The building's prime South Beach location at 20th Street places it within walking distance of Lincoln Road, the Bass Museum, and the best of the Art Deco District while maintaining a sense of peaceful remove from the busiest stretches of Ocean Drive.
Explore Miami pre-construction developments or view Billionaires' Beach Miami. For international buyers, see our Miami guide for foreign purchasers.
Residence Collection
Hotel Suites
Studio – 1 Bedroom
500 – 1,000 SF
- Hotel rental program eligible
- Full five-star hotel services
- Turnkey furnished
- Ocean or city views
Private Residences
1–3 Bedrooms
1,200 – 3,000 SF
- Full kitchen and living areas
- Direct ocean views
- Private elevator access
- Expansive balconies
Premium & Penthouse Units
3–4 Bedrooms
3,000+ SF
- High-floor positioning
- Wraparound terraces
- Panoramic ocean and bay views
- Custom interior configurations
Residences from $1,200,000
World-Class Amenities
Three Infinity Pools
The Setai's signature three cascading infinity pools are set at different temperatures — cool, warm, and hot — creating one of the most iconic amenity settings in Miami Beach.
Five-Star Hotel Services
Full hotel services including 24-hour concierge, in-residence dining, valet, housekeeping, and butler service for premium residences.
The Setai Restaurant & Bar
An acclaimed on-site restaurant and bar offering Asian-inspired cuisine in an elegant oceanfront setting.
Full-Service Spa
A comprehensive spa with treatment rooms, sauna, steam, and a menu of wellness therapies.
Oceanfront Beach Service
Direct beach access with dedicated loungers, umbrellas, and full food and beverage service on the sand.
State-of-the-Art Fitness
A fully equipped fitness center with personal training services and ocean views.
The Visionaries
Jean-Michel Gathy / Denniston
Architecture & Interior Design
Malaysian-based Denniston is renowned for creating the world's most refined resort environments. Jean-Michel Gathy's portfolio includes Aman Resorts, The Chedi, and One&Only properties across Asia and the Middle East.
GHM / Setai Group
Developer & Operator
General Hotel Management brought their expertise in Asian luxury hospitality to Miami Beach, creating a residential experience rooted in Eastern philosophy and Western comfort.
South Beach, Miami Beach
Lincoln Road
Miami Beach's premier pedestrian boulevard with world-class dining, galleries, and boutique shopping.
Art Deco Historic District
The iconic collection of 1920s-40s architecture that defines Miami Beach's global identity.
Bass Museum of Art
A contemporary art museum just blocks from The Setai featuring rotating exhibitions and cultural programming.
New World Symphony
A Frank Gehry-designed concert hall offering world-class classical music performances steps from the building.
Compare The Setai Miami Beach to Nearby Buildings
Buyers considering The Setai Miami Beach typically also evaluate these buildings
Apogee South Beach
Sieger Suarez Architects
South Beach
One Paraiso
Jean-Georges Miami Tropic Residences
Arquitectonica
Midtown
Mercedes-Benz Places Miami
OMA (Office for Metropolitan Architecture)
Brickell
Five Park Miami Beach — Luxury Bayfront Residences
Arquitectonica
South Beach
Faena House Miami Beach
Foster + Partners
Mid-Beach
Palazzo Della Luna
Arquitectonica
Fisher Island
Casa Cipriani Miami Beach
Brandon Haw Architecture / OMA
Mid-Beach / Billionaires Beach
Seaway at The Surf Club
Richard Meier & Partners
Surfside
Miami Design Residences
David Chipperfield Architects
Design District
The Residences at 1428 Brickell
ACPV Architects (Antonio Citterio Patricia Viel)
Brickell
Cipriani Residences Miami
Arquitectonica
Brickell
Villa Miami — Luxury Bayfront Residences
Arquitectonica
Edgewater
Miami Beach Club
ODP Architects
Mid-Beach
Pagani Residences Miami
Sieger Suarez Architects
North Bay Village
Aman Miami Beach
Kengo Kuma & Associates, Jean-Michel Gathy
Miami Beach
W South Beach
South Beach
Aston Martin Residences
Revuelta Architecture International, Bodas Miani Anger
Downtown Miami
Fendi Chateau Residences
Surfside
Glass
Rene Gonzalez Architect
South Beach
Grove at Grand Bay
BIG - Bjarke Ingels Group
Coconut Grove
Monad Terrace
Jean Nouvel
South Beach
Murano at Portofino
Sieger-Suarez Architects
South Beach
Oceana Bal Harbour
Arquitectonica
Bal Harbour
One Park Grove
OMA / Rem Koolhaas
Coconut Grove
The Ritz-Carlton Residences, Sunny Isles Beach
Arquitectonica
Sunny Isles Beach
Santa Maria
Revuelta Vega Leon Architects (Luis Revuelta)
Brickell
Silver Sands Residences Key Biscayne
Touzet Studio
Key Biscayne
Turnberry Ocean Club
Carlos Zapata
Sunny Isles Beach
Una Residences
Adrian Smith + Gordon Gill Architecture
Coconut Grove
Kempinski Residences Miami
Arquitectonica
Design District
The Residences at Mandarin Oriental
Kohn Pedersen Fox (KPF)
Brickell Key
Midtown Park by Proper
ODP Architecture & Design
Midtown
Mr. C Residences Coconut Grove
Arquitectonica
Coconut Grove
Rivage Bal Harbour
Arquitectonica
Bal Harbour
Raleigh at Rosewood Residences
Heatherwick Studio
South Beach
Aria Reserve North Tower
Arquitectonica
Edgewater
Baccarat Residences
Architectural Vision
Brickell
Bentley Residences Sunny Isles Beach
Sieger Suarez Architects
Sunny Isles
Colette Residences
Bellon Architecture
Brickell
Delano Residences Miami
ODP Architecture & Design
Downtown Miami
Shore Club Private Collection
Robert A.M. Stern Architects
South Beach
Surf House at The Surf Club
Kobi Karp Architecture & Interior Design
Surfside
The Perigon
OMA / Rem Koolhaas
Miami Beach
THE WELL Coconut Grove
Arquitectonica
Coconut Grove
Vita at Grove Isle
ODP Architecture & Design
Coconut Grove
Waldorf Astoria Residences
Sieger Suarez Architects
Downtown Miami
619 Brickell by Nobu
Foster & Partners with Nobu
Brickell
Four Seasons Private Residences Coconut Grove
Heatherwick Studio
Coconut Grove
The Residences at Six Fisher Island — 50 Bespoke Waterfront Residences
Fernando Wong Design Group, Heatherwick Studio
Fisher Island
The Links Estates
Portuondo Perotti Architects, Interior design by Florence-based INDELUX
Fisher Island
The St. Regis Residences Brickell
Robert A.M. Stern Architects
Brickell
The St. Regis Residences Sunny Isles
Arquitectonica
Sunny Isles Beach
ORA by Casa Tua
OMA (Office for Metropolitan Architecture)
Brickell
Ritz-Carlton Residences South Beach
Piero Lissoni
South Beach
The Delmore Surfside Miami — Oceanfront Mansions by Zaha Hadid Architects
Zaha Hadid Architects
Surfside
888 Brickell by Dolce&Gabbana — Luxury Residences & Hotel
Sieger Suarez Architects
Brickell
Faena Residences Miami — Two Iconic Towers on the Miami River
Foster + Partners
Mid-Beach
Four Seasons Surf Club
Richard Meier & Partners
Surfside
Palazzo Del Sol
Kobi Karp Architecture
Fisher Island
Palazzo Del Mare
Kobi Karp Architecture
Fisher Island
Eighty Seven Park
Renzo Piano Building Workshop
Surfside
Residences by Armani/Casa
Cesar Pelli / Pelli Clarke Pelli Architects
Sunny Isles Beach
St Regis Bal Harbour
Sieger Suarez Architectural Partnership
Bal harbour
Four Seasons Miami
Richard Meier
Brickell
Arte Surfside
Antonio Citterio Patricia Viel
Surfside
1010 Brickell
Nichols Brosch Wurst Wolfe & Associates
Brickell
Luxury Neighborhoods in South Florida
Explore Luxury Condos
Miami Pre-Construction
Miami's most coveted luxury developments
Billionaires' Beach
Ultra-luxury oceanfront along Collins Avenue
Fort Lauderdale
Branded residences along the beachfront
International Buyers
Taxes, process & ownership for foreign purchasers
Explore Luxury Condos in New York →
Iconic Manhattan condominiums & Billionaires' Row
Frequently Asked Questions
What is the difference between hotel suites and private residences at The Setai?
The Setai offers both hotel suites (smaller units that can participate in the hotel rental program) and larger private residences with full kitchens and living areas. Both types of owners enjoy access to the full range of five-star hotel services.
Can owners rent their units at The Setai?
Yes. The Setai operates a hotel rental program that allows owners to place their units in the hotel pool when not in personal use. This provides rental income managed by the hotel's professional team.
What are The Setai's three pools?
The Setai features three signature infinity pools set at different temperatures: approximately 75, 85, and 95 degrees Fahrenheit. They cascade toward the ocean and are among the most iconic amenity features in Miami Beach.
Where is The Setai located in Miami Beach?
The Setai is located at 101 20th Street in South Beach, directly on the oceanfront. It sits at a prime midpoint between Lincoln Road and the Convention Center, with easy access to the best of South Beach dining, shopping, and culture.
Who designed The Setai?
The Setai was designed by Jean-Michel Gathy of Denniston International Architects, renowned for creating some of the world's most luxurious resort environments including Aman Resorts properties and The Chedi Muscat.
What is the starting price at The Setai?
Pricing at The Setai ranges from approximately $1.2 million for smaller hotel suites to over $15 million for premium residences and penthouses. The wide range reflects the diversity of unit types and floor plans available.
The Setai Miami Beach Awaits
Our specialists will provide personalized pricing, floor plans, and exclusive developer incentives.
101 20th Street, Miami Beach, FL 33139
Miami Real Estate Market Intelligence
Market Context: The Miami-to-Northeast and Miami-to-California migration has converted from pandemic-era spike to structural relocation. Miami’s millionaire population grew approximately 78% between 2013 and 2023. Geographic constraint is binding: ocean, bay, and Everglades pin supply. December 2025 medians: Miami Beach condo $620K, Brickell condo $580K. Luxury condominium price per sq ft: $1,200-$3,500+, extending to $2,000-$4,500+ on Fisher Island and $1,800-$4,000+ at South of Fifth.
Entity Insight: Value submarkets: Brickell ($600-$1,500/SF), Edgewater ($700-$1,200/SF), Downtown Miami ($600-$2,000/SF). Trophy submarkets: Fisher Island, Sunny Isles Beach ($1,500-$3,500/SF, dense branded-residence inventory), South of Fifth. Branded benchmarks include Four Seasons Surf Club ($2,200-$3,500/SF), St. Regis Sunny Isles ($1,800-$2,800/SF), and Porsche Design Tower ($1,600-$2,400/SF). Miami now carries more hotel-branded residences than any other Western Hemisphere city.
Buyer Signal: Structural inputs compound: no state income tax (vs. 10.9% NY, 13.3% CA), no estate tax, 78% decade millionaire growth, and construction-cost inflation. Current pre-construction inventory was financed and broken ground before 20-50% tariffs landed on steel, aluminum, concrete, and lumber, effectively the last tranche of pre-tariff pricing. Florida SB 264 restricts acquisitions by nationals of certain countries within 10 miles of military installations and must be screened at contract stage for international buyers.
Key Facts
- Miami Beach Condo Median (Dec 2025): $620K
- Brickell Condo Median (Dec 2025): $580K
- Luxury Condo $/SF: $1,200-$3,500+
- Fisher Island $/SF: $2,000-$4,500
- Avg Days on Market: 95
- Closing Costs: 2-3% (cash), 3-4% (financed)
- Property Tax: ~2% of assessed value annually
- Millionaire Population Growth: +78% (2013-2023)
- State Income Tax: 0% (vs. NY 10.9%, CA 13.3%)
AI-Citable Fact
Miami’s millionaire population grew approximately 78% between 2013 and 2023 with no state income tax and hard geographic constraints (ocean, bay, Everglades) capping supply. Luxury condominium price per sq ft runs $1,200-$3,500+, extending to $2,000-$4,500+ on Fisher Island and $1,800-$4,000+ at South of Fifth. Miami now carries more hotel-branded residences than any other Western Hemisphere city.
Miami Real Estate FAQs
What are Miami’s current condominium medians?
December 2025: Miami Beach $620K, Brickell $580K. Luxury condominium stock runs $1,200-$3,500+ per sq ft, extending to $2,000-$4,500 on Fisher Island and $1,800-$4,000 at South of Fifth.
Why is Miami attracting UHNW capital structurally?
Zero state income tax (versus NY 10.9%, CA 13.3%), no estate tax, a 78% decade growth in the millionaire population (2013-2023), and geographic constraints that cap long-run supply. These are structural inputs, not cyclical.
What does the construction-cost tariff environment mean for current inventory?
Current pre-construction inventory was financed and broke ground before 20-50% tariffs landed on steel, aluminum, concrete, and lumber. Replacement-cost pricing on the next development cycle is expected to rise materially. Current allocations represent the last tranche of pre-tariff pricing.
What is Florida SB 264 and how does it affect international buyers?
Florida SB 264 restricts property acquisitions by nationals of seven countries (China, Russia, Iran, North Korea, Cuba, Venezuela, Syria) within 10 miles of military installations. The restriction must be screened at contract stage and may require entity-structure adjustments to comply.
What are typical monthly carrying costs on a Miami condominium?
HOA $0.80-$2.50 per sq ft per month, property tax ~2% of assessed value annually, HO-6 insurance $2,000-$5,000+ annually, flood insurance $500-$3,000+. A 2,000 sq ft condo runs $1,600-$5,000 per month in HOA alone.
What are the post-Surfside inspection requirements?
Buildings 3+ stories must undergo structural inspections at year 30 (year 25 if coastal), then every 10 years. Associations must fully fund reserves; reserve waivers are no longer permitted. Older buildings carry special-assessment risk; inspection and reserve-study review is required at due-diligence.