30 / 60 / 90 days
Exposure expands only when the evidence supports it.
The plan is calibrated to the property, seller objective, privacy requirements, and likely buyer universe. Not every property uses every phase, and the owner approves each material change.
Days 1-30: Prepare and test
Confirm property thesis, pricing range, presentation, legal readiness, buyer cohorts, quiet outreach permissions, and reporting baseline.
Days 31-60: Calibrate distribution
Expand direct buyer and advisor outreach, measure response quality, compare objections with competing inventory, and decide whether a hybrid or public launch improves leverage.
Days 61-90: Decide and optimize
Maintain privacy, broaden exposure, reposition price or presentation, or move to a full public launch based on agreed thresholds and documented feedback.
Owner controls
The plan defines what happens, who approves it, and what would cause the strategy to change.
Privacy
Set showing, photography, address-disclosure, buyer-qualification, and public-marketing rules before outreach begins.
Pricing
Establish the evidence supporting the launch position and the thresholds that trigger reconsideration.
Reporting
Receive a concise owner update covering outreach, buyer response, objections, showings, competition, and next action.
Before day one
The launch plan starts with a defensible property position.
Review the sample intelligence report first, then request the property-specific version that informs the 90-day sequence.
Private Seller Intelligence
Request the version built around your property.
Share the address, building, or neighborhood. We will frame recent comparable sales, current competition, buyer profile, and the practical next step.